“Monchique, o Topo do Algarve” is the theme of the new promotional campaign launched by the Municipality of Monchique and which aims to consolidate this municipality as a tourist destination “of excellence and quality”.
This initiative intends to affirm Monchique as «a reference point in terms of Tourism for all markets, International and National, throughout the year», explains the municipality.
“Monchique, o Topo do Algarve” highlights one of the most visited places in the Algarve region, the Serra de Monchique with its more than 902 meters of altitude. From the top of Fóia you can see part of the Baixo Alentejo and the Alentejo coast, offering breathtaking views over the entire Algarve coastline.
With the aim of promoting this destination and its four reference tourist products - Health and Wellness Tourism, Nature Tourism, Gastronomic Tourism and Cultural Tourism - this campaign aims to encourage visitors to seek Monchique as a «refuge of tranquility, comfort and also as a preferred territory to enjoy unforgettable experiences for the whole family».
The intention of using the word “Top”, associated with these four products, intends to differentiate them as top products and offers.
Throughout this campaign, launched last week on the Algarve Tourism Exchange, there is a stimulus to the level of the senses.
The campaign highlights the magnificent landscapes of the Mountain, the countless streams, waterfalls and fountains from which the freshest pure water springs, the endless shades of green that dot the multifunctional forest from which most of the products and cultural traditions of these people are extracted. mountain, the know-how to receive and the genuineness of this people, like a rural world still alive in a perfect coexistence with the most modern hotel responses in health and well-being, associated with the uniqueness of the Roman spas, the gastronomic specialties that contain an ancestral knowledge that was assured with the passage from generation to generation, they are today some of the most tempting and inviting proposals of a visit to this county.
This campaign, conceived by the Communication and Image Office of the Municipality of Monchique, is the result of an original idea by Rui André, Mayor of Monchique, and was presented at the Lisbon Tourism Exchange and at the inauguration of the XNUMXth edition of Sausages Fair, in Monchique.
This initiative incorporates the launch of billboards, illustrative leaflet, promotional video (performed by the young company We Make Productions) and several actions, during 2013, such as the promotion of Monchique week in Lisbon, as well as placement at strategic points of passage for tourists.
For Rui André, «this campaign is a way of highlighting the best that Monchique can offer, reinforcing the municipality's assertion as a complement to the region's tourism offer, also allowing operators and the local economy, as well as the private sector in in general, an appreciation throughout the year of an evident potential in the construction of a quality tourism destination, capable of generating added value in economic and social terms for this population».
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