“The Algarve looks good to you”. This is how the Algarve Tourism Region appeals to the Portuguese (and beyond) to choose the region for their holidays.
The new campaign, launched last Saturday, shows Algarve landscapes, from the coast to the interior, after what was «a break, a break in our lives».
Now, it is highlighted in the video description, «we are back to discover how well this Algarve looks. The Algarve of the sun, the sea, gastronomy, culture, nature and many other inspirations. An Algarve that is yours, that is ours. Come, the Algarve looks good on you!».
According to the Algarve Tourism Region Youtube channel, the Algarve Tourism promotional campaign aims to «motivate not only national tourists, but also foreigners, to enjoy the 2020 Summer holidays in the region, reinforcing trust in the brand Algarve and, consequently, the notoriety of the main tourist destination in the country».
This motivational film «starred by one of the couples of influencers of today's most successful international travels, Raquel and Miguel, two young Portuguese passionate about travelling… and in the Algarve, where they once wanted to know each other and love at first sight had happened».
These influencers, continues the RTA, «returned to the Algarve to share with the hundreds of thousands of followers of the Instagram page @explorerssaurus_ unique experiences in exceptional places scattered throughout the region, such as waterfalls, one of the treasures of the Algarve interior; picturesque villages like Ferragudo, on the Arade riverside; beaches with long sands and crystal clear waters, in the middle of the Ria Formosa, or even more secluded and hidden beaches between the cliffs, in the Barlavento Algarve».
It is the invitation «to Portuguese and foreign tourists to, after this break in recent months, visit – or revisit – the region, to explore and enjoy the vast tourist offer of the destination, with proposals ranging from sun and sea to nature and recreational boating, from culture to gastronomy and wines, without forgetting the fantastic hotel offer, and discover once again how well this Algarve suits you», concludes the RTA.
The video was produced by New Light Pictures and was directed and screened by João Viegas.
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