The first roadshow of the year «Algarve Encanta» is about to hit the road, taking the region's attractions to Seville, Salamanca and Madrid, in an initiative that hopes to bring together 300 Spanish travel agents and opinion leaders in three days of interaction with the Algarve's offer , from the 25th to the 27th of March.
From the Algarve to Spain, 30 travel agents and hoteliers will depart, who will have the opportunity to present their services and make direct sales to guests.
This, by the way, is the objective of the roadshow: «we want to attract tourists from the neighboring market to the Algarve through this action that aims to facilitate business between the trade Algarve and Spanish», refers the president of the Algarve Tourism Region (RTA), Desidério Silva.
Even because it is precisely these tourism professionals from Seville, Salamanca and Madrid who will later sell holiday packages in the Algarve to the inhabitants of their provinces, which cover almost nine million people.
“This wide universe of potential tourists deserves our full attention. In addition, this year we have the experience accumulated in the two roadshows we held in 2013, so expectations are high», continues Desidério Silva.
Aimed only at Spanish tourism operators, this initiative organized by RTA consists of holding a workshop in each city that will bring together the Algarve's offer in a privileged space for business. Then follows in the program a session of networking for trade, entities and local press, involving more than 300 participants in the three days.
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