Almost a year and a half after the Baixo Guadiana's virtual incursion into the Lifecooler travel portal, the swing is the best. In the first quarter of 2013 there are more than two hundred thousand views per month and an ascending curve of growth and interest in the Lower Guadiana region.
At the beginning of 2013, the attention of more than 3 million and 133 thousand visits was registered. Lower Guadiana channel on the Lifecooler portal within a year of the channel's existence.
Now, in the first quarter of the current year, the monthly average is 200 thousand views, already showing a growth of 4% compared to the same period of the previous year. This is a result that consolidates ODIANA's great goal: to boost the potential and territorial tourism image and implement a joint strategy in the Baixo Guadiana cross-border region.
O Online directory/database of Baixo Guadiana continues to occupy the top place in the most researched section, followed by the Restaurant, Heritage and Accommodation Guides, together with the reports and the Itineraries. “Despite the difficulties that the Portuguese are going through, there has been an appetite in the search for this type of content, revealing the need to 'leave home'”, guarantees Lifecooler, and these data confirm once again that Baixo Guadiana is increasingly sought after for weekend stays and short holidays.
Interactive channel numbers have grown exponentially. Initially with 44 thousand monthly views in December 2011, to 145 thousand in February 2012. July, August, September and December 2012 were the months that registered the highest number of cyber visits, surpassing 300 thousand, the strongest period of the summer .
In total, in this first quarter, the territory's virtual window guarantees more than 500 thousand views of the interactive channel.
The bet continues and at a simple click distance it is easy to unravel the mountains, the barrocal and the coast of the municipalities of Alcoutim, Castro Marim and Vila Real de Santo António, as well as the landscape, heritage, gastronomy, hotels and entertainment.
The Lifecooler website is currently the most complete national leisure and travel portal with 120 thousand subscribers and around two million monthly visitors.
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