The Algarve is the region of the country with the highest booking rate, for the Easter school holidays period (65%) and expects to have an average occupancy rate of 76%, between March 23rd and April 7th, according to findings the “Easter Perspectives 2024” survey, released today by the Portuguese Hotel Association (AHP).
The occupancy rate expected by hoteliers in the Algarve is the second highest nationally, only surpassed by that of Lisbon, which is 78%, when analyzing the entire holiday period.
According to AHP, 90% of its members in the Algarve say that the average price per room (ADR) will be higher in 2023, while 78% say that the occupancy rate will be better over the Easter weekend.
“During the holidays, they are also particularly optimistic: 60% expect better prices and occupancy rates,” he says.
«According to the data collected, the booking rate for this period [Easter holidays] is currently at 56%, with an average price per room (ADR) set at 135 euros, both values “on the books”. Regarding the occupancy rate (TO), hoteliers' expectations are that it will reach 73% nationally», according to AHP.
The Easter weekend “records a booking rate of 57% and an average price per room of 141 euros” and hoteliers anticipate an occupancy rate of 75%.
«Analyzing the different regions, it is observed that Greater Lisbon leads with a reservation rate of 65%, followed closely by the Algarve with 63%, the Center with 56%, and Madeira and the Azores with 54%. On the other hand, the North region has the lowest reservation rate, with just 43%», according to the association.
As for the expected occupancy rate, «Greater Lisbon leads with a forecast of reaching 83%, followed by the Algarve with 78%, Centro with 77% and Madeira with 74%».
In relation to ADR, Madeira appears at the top of the list with 173 euros, followed by Alentejo with 170 euros and Greater Lisbon with 156 euros. The West and Tagus Valley region records the lowest ADR, set at 97 euros. When compared to 2023, 65% estimate it to be better, 18% the same and 17% worse.
«When asked about the comparison with the year 2023, regarding TO, 42% of hoteliers estimate that it will be the same, 36% of hoteliers estimate that it will be better and 22% that it will be the same«, says AHP.
When it comes to the origin of tourists, in the Algarve the main market will be the national market, followed by the British.
As for the three main markets at national level, during school holidays, «87% of hoteliers mentioned the national market as being the main one. The Spanish market was mentioned by 55% of participants, while the United Kingdom was mentioned by 40%. The United States and Germany were also mentioned, with 31% and 26% of responses, respectively».
As for the weekend, «88% of hoteliers highlighted the national market as the most relevant. Next, 63% mentioned the Spanish market, followed by the United Kingdom with 35%, the USA with 29% and Germany with 26%».
The most used booking channel for this period, both during school holidays and the Easter weekend, is Booking.com, followed by the website itself.
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