The events of the programming of the second edition of “365Algarve” had, so far, a total of 43647 spectators. This new edition started on October 1st and the LUZA Festival in Loulé, was the record holder for visitors, with 32 thousand people.
These numbers were revealed this Monday, December 18, by Desidério Silva, president of the Algarve Tourism Region (RTA), at the press conference for the presentation of one of the future “365” events: the new “Klaxon” circus in Monchique.
In the list of events that had the most spectators is, in second, the Álvaro de Campos Birthday Party, in Tavira, with 5 thousand people, the Blue Summer Festival, in Lagos and Faro (2 thousand people), and the Accordion Gala, in Faro, with 750 people.
So far, the “365Algarve” has passed through seven Algarve municipalities. The financial return, which is «measured in terms of valuation and media exposure», as explained by Desidério Silva, is around 500 thousand euros.
In the first edition, between October 2016 and May this year, a total of 1050 thousand people attended the nearly 207 activities, of which 60% were residents of the Algarve and 40% were tourists.
One of the big differences for this year is the fact that there are fewer activities: 525, more supported by anchor events.
Anabela Afonso, the new commissioner of “365Algarve”, sees these numbers from the second edition as “good news”.
“These projects take time to be implemented on the ground and to gain buy-in. It is normal for this to be gradual and everything indicates that we are going in the right direction», he considered, in statements to Sul Informação.
“The mediation work is important. Dália Paulo, at the beginning, was not able to do this, but this work between entities that are in the program and others that are not, but may be involved, should be explored,” he added.
Desidério Silva is also pleased to see those numbers, which are also the result of the assessment that was made of the first edition.
At the time, «the evaluation made was positive, although we realized that the issue of communication had to be worked on», he explained.
“We are in competition with many destinations. We know that being competitive has to do with the quality of the offer and also with the exposure of what our Algarve is», added the president of RTA.
Asked if there is a target for the number of viewers to reach in the current edition, Anabela Afonso told our newspaper that "the most important thing is to understand that we are working from a perspective of growth and achievement", in something that has "consistency and future" .
The “365Algarve” has as its greatest future events the new circus “Klaxon”, from December 28th to January 1st, in Monchique, another edition of the “Faro Unveiled”, on Friday, the 22nd, and a new cine-concert from “Video Lucem”, on January 13, at Alcoutim Church.
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