The Rota Vicentina association has just launched a new website with several new features, including a tool trip planner, which guides the visitor on the various possibilities of itineraries, and also an online booking center with characteristics similar to the main booking engines in the accommodation market.
This new investment had the support of the Algarve and Alentejo Tourism Regions, with the aim of consolidating the tourism offer associated with the Rota Vicentina.
"This is an important step towards the project's self-sustainability, one of the most important issues raised by projects that generate public goods or public interest, but whose financing must necessarily have a strong private component, giving it autonomy and meaning commercial,” explains Marta Cabral, president of the association.
The Rota Vicentina Association was created in 2013, with the objective of creating a network of private and public partners that could guarantee the quality and the touristic and community interest of the project, and it has already had a strong impact in the region.
In addition to public partners, it currently has around 130 member companies, including 15 agencies and tour operators, most of them international.
The demand for tourists on the Rota Vicentina has also been “increasing exponentially, with a further increase expected for next autumn”.
Those responsible understand that the new website will win over new companies and reinforce the project's commercial dynamics in the region, "as local companies choose a more active and responsible role in the management and future of the project and the region, investing in networking and common success" .
On the other hand, travelers are grateful for efficient collaboration models that concentrate the economic return in the region, for which the reservations center should increasingly close the trip's programming cycle, which had already necessarily passed through the previous website.
This new platform is also sponsored by Europcar, the leading car rental company in Portugal, which is recommended as a rent-a-car partner, with special conditions for Rota Vicentina customers.
Another novelty is the simultaneous launch of an animation video entitled “Much more than a pedestrian route”, a result of the “Anima-te” contest promoted by the company Favo Studio on Facebook and which was won in a vote by Rota Vicentina.
This animation presents the project as a working network and also in its community and awareness-raising aspects.
A Rota Vicentina it is a pedestrian route along the southwest coast of Portugal, which today totals about 400 kilometers signposted for walking between Santiago do Cacém and Cabo de São Vicente.
Inaugurated in 2012, this great route was developed in partnership between public entities and local entrepreneurs, who defend Nature Tourism as an unavoidable path of development for this very special region.
Formed by the Historical Way, Fishermen's Trail and the new Circular Routes, launched this year, the Rota Vicentina offers a unique experience of these two worlds, between the authentic living rural culture of the interior and the surprisingly wild coast of the Natural Park of Southwest Alentejo and Coast Vincentians that deserve our full attention, so that they can be preserved in this way for many years.
Much more than a walking route // Much more than a walking route from Rota Vicentina on Vimeo.
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