The Japanese car manufacturer “Honda” produced, in Sagres, the advertising film for its new model. The vehicle to be presented on the international market is the Urban SUV Concept and it presents a new concept within the brand.
The Portuguese production company Filmes do Tejo II was responsible for the production and logistics of this film, involving 53 people, various media and a helicopter. The area between Forte do Beliche and Cabo de São Vicente was the area chosen for the filming.
The new Honda Urban SUV Concept made its world debut at NAIAS 2013 (North American International Auto Show), in Detroit, and is, according to experts, one of the biggest bets of the brand to consolidate the sales of this manufacturer. (see gallery http://twixar.me/dcm)
The campaign to promote this model will be on television and social networks this summer and will imply a global strategy by the Japanese brand.
The coast of Sagres had already been chosen to announce the beer “Sagres”, which is currently on television for the brewer's advertising campaign for the 2014 World Cup, which will take place in Brazil.
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