Since yesterday, May 12th, CTT has been offering a solution that makes it possible to transform digitally written letters into real physical letters, which are printed, enveloped and sent through the postal network at no cost to the user.
This solution is presented through a campaign that celebrates the proximity of the Portuguese to CTT, a Trusted Brand ten times, and which will serve to thank that same trust in a way that integrates an element of utility for customers.
CTT admits, moreover, that they may turn this solution into a permanent postal service, depending on how receptive it is felt in the next two months.
The campaign that introduces this solution was called “The Biggest Thank You Network” and will be available until the end of June. And its objective is clear: to thank the Portuguese for the trust they have placed in us, encouraging them to send a thank you to their loved ones, by letter. During the campaign period the use of this solution is free.
To send a letter just go to www.obrigado.ctt.pt, via the web or via smartphone, write your thank you message and fill in the address. CTT takes care of the rest.
CTT expects that there will be 50 thousand of these letters in this campaign phase, during which the use of the solution will be free and with no limit on the number of Thanks.
CTT understands that this technological solution – which bridges the physical and digital worlds – could become a clear element of cohesion among the Portuguese, recovering a means of communication (the personal letter) that, as it is no longer part of the everyday life of our friends and family, has an emotional value that e-mail cannot achieve.
In a similar way, this solution wins the eye to younger people, who, as they are already natives of digital communication technologies, still need to be introduced to the world of physical communications.
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