Vale do Lobo, the first resort de luxury in Portugal, founded in 1962, now has a new image de brand that «combines heritage and tradition», with the aim of «inspiring a new generation of owners and visitors with a renewed identity».
«Many of the visitors de OK do Wolf have chosen the resort for many years and are, many of them, the children and grandchildren of the original owners and customers. As the resort continues to grow and evolve with them, so does a new Era for OK do Wolf begins to emerge, resulting from the vision and strategy of the new shareholder structure. This is a moment de image and communication renewal do resort in general, in line with the new real estate projects that will be revealed this year", he says Alda Filipe, member of the board of directors of Vale do Lobo and Regional Director of Kronos Homes (operational partner in Vale do Lobo).
In an extension de almost 450 hectares, along de 2 kilometers de beach, OK do Lobo is also recognized by sports infrastructures, the spa, the wellness center, various shops and services, restaurants, bars and cafes.
At the end of 2022, Vale do Lobo was acquired by an investment fund advised by Davidson Kempner Capital Management LP, including operating partner Kronos Real Estate Group, as manager and promoter of all residential real estate.
«As part of its new strategy, positioning and vision, and for the first time in decades, a new off-plan real estate product (apartments and townhouses) will soon be launched in the Vale Real area, allowing the new, more demanding generation of visitors and owners consolidate their strong connection with the resort", they disclose,
Recently, the resort also sold a new selection of plots of land in two real estate development areas – Oceano Clube, in one of the last strongholds on the first coastline in Portugal, and in Vale Real, with panoramic views of the golf course.
New lots will also be launched soon in Vale das Flores, close to hole eight of the Ocean golf course.
«With exciting plans and significant investments already underway, we will soon have new infrastructure and services, alongside ambitious real estate projects. The resort's renewed image honors its historical heritage and longevity. The timeless appeal of Vale do Lobo will ensure that future generations of visitors and owners can create their own traditions here», he says Eduardo Johnston da Silva, general director of Vale do Lobo.
As new features already implemented, Vale do Lobo highlights the opening of a new golf shop located next to the golf reception, the revitalization of the Tennis Academy, with 12 tennis courts (8 fast courts, 4 synthetic grass courts), a mini-tennis court and 7 paddle tennis courts – 4 of these new . At the Academy, a new gym and a new reception and specialized store with tennis and padel clothing and equipment were also opened.
At the Tennis Academy and also at the Praça bathing complex, new restaurants managed by Vale do Lobo are also planned to open to the public in the coming months.
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