The In Loco association is accepting applications from companies interested in obtaining support from the “+Algarve: A Mediterranean lifestyle” project, which aims to relaunch the economy in the post-pandemic period.
This project, which will be financed by the CRESC Algarve 2020 Operational Program, has 366 thousand euros to invest «in preparation for the economic recovery of the region in the post-Covid period, enabling and supporting municipalities and their economic operators to structure a robust offer as well. organized, dynamic, capable of generating national and international tourist attraction during the low season», according to In Loco.
The idea is that this support will contribute «to strengthen the region's position as a quality destination, all year round, based on the Mediterranean cultural identity and an innovative set of identity products and services, linking the coastal and inland territories» .
The proposed action plan results from the priorities that the members of the Mediterranean Diet Route (RDM), public and private, identified as priorities, in a survey carried out before their candidacy, highlighting promotion (territorial marketing) as the most important, as well as the technical support for the development of new complex tourist products, adapted to the most recent challenges in national and international demand and supported by endogenous resources», framed the Algarve local development association.
«That was the bet of this territorial marketing strategy and strengthening the capacity of all partners to build a unique, diversified tourist destination supported by the best of the coast, the barrocal, the mountains, the windward and the leeward have to offer,” he added.
Expressions of interest in accessing this support must be made. through this link.
+Algarve's main lines of action:
+ Local Algarve – Regional Promotion
«Development of a cycle of Fairs/Feasts, traveling through all participating Algarve municipalities, capitalizing on the experience of the Mediterranean Diet Fair, in order to promote each municipality and the territory of the Algarve, in a celebration of the Mediterranean lifestyle and dialogue between the interior and the coast (Stand design and production, products, activities program of animation activities, workshops, workshops, thematic practical workshops).
This celebration of the Mediterranean lifestyle is extended in time and space by the “Virtual Mediterranean Diet Fair”, in online format, serving as a bilingual promotion and marketing platform throughout the year of the most significant products, services, events and places for the Mediterranean way of life”.
+ Algarve in Lisbon and Porto – National Promotion
«Integration and exhibition in two fairs in Lisbon and Porto for tourism/endogenous products, promoting an “Other Algarve” and its millenary lifestyle, in order to present and represent the Algarve of traditions (lease of space, products, tastings and tastings, entertainment)».
+ Algarve International – International Promotion
Participation and exhibition in two fairs (France and Germany) of tourism/endogenous products, promoting an “Other Algarve”, genuine, original and little known (lease of space, products, entertainment).
Workshops of Work
Six technical training workshops (35 hours each) for the creation of new tourist products in Barlavento + Centro + Sotavento (organization, implementation, evaluation)
Fam Trip and Press Trip
Organization of two Fam Trips for national and European operators, opinion-makers and relevant stakeholders.
Organization of two Press Trips for specialist journalists and travel bloggers.
Marketing and Promotion
Georeferenced Web platform for promoting resources, routes, events, news, among others. Hosting the Virtual Mediterranean Diet Fair; Design and production of 3 RDM promotional videos; Design and production of promotional material for the project (rollups, flyers, banners, plaques, etc.); Design and production of specific materials for events + Algarve -FDM; Promotion in social media of the various activities to be carried out.
Expert advice
Technical visits and consultancy to RDM members, elaboration of individual plans for continuous improvement and technical monitoring.
Technical Assistance - Senior Tourism Technician
Definition and coordination of the Territorial Marketing strategy
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