Via Algarviana presents, in the week that celebrates the 12th Anniversary of its inauguration, three new promotional videos to promote the territory. This presentation will be made throughout the week through social networks and the Via Algarviana website, with three premieres scheduled for the 25th, 27th and 29th of May, culminating on his birthday.
The collection of three individual videos, together, tell a single story: Via Algarviana is a complete experience, a way to discover the low-density territories of the Algarve through this network of routes, from the interior to the coast, and with an offer extended to different audiences.
Each of the videos features different infrastructures. In addition to the GR13-Via Algarviana, the 12 Small Routes complementary to the Via Algarviana and the Links to the Via Algarviana (which already feature two of the new connections that will soon be implemented) are also highlighted.
The characters in the various videos set out to discover the territory, getting to know the rural villages, the flavors and traditions of the
local people, as well as the beauty of vegetation, birds and other species of fauna, creating a natural and human landscape that everyone will remember. These memories are shared between the various participants, as they all cross paths.
These videos, developed in conjunction with the Algarve producer RecapU, were designed especially for promotion through social networks and digital channels and for dissemination through its institutional partners, constituting "business cards" for active holidays in the region within the scope of Nature Tourism, in the segment of walking e Cycling
The videos, each with a duration of less than 2 minutes, are available in two languages, Portuguese and English, in order to reach national and international audiences.
In addition to marking this celebration date for Via Algarviana, the promotional videos mark the kick-off for the presentation, over the next few months, of a set of communication materials developed by Associação Almargem, the managing entity of Via Algarviana, within the scope of of the “Via Algarviana – (De)involving the Interior of the Algarve” application financed by Turismo de Portugal, included in the Support Line for the Valorization of the Interior, and in partnership with the 13 municipalities that aggregate the Via Algarviana territory (Albufeira, Alcoutim, Aljezur, Castro Marim, Lagoa, Lagos, Loulé, Monchique, Portimão, São Brás de Alportel, Silves, Tavira and Vila do Bispo).
Although the summer season is not the most favorable for walking, as it is the driest and with the highest temperatures in the region, Almargem intends, with the new promotional materials, to launch these teasers to the public under the motto “It's time to return ”, to dream again and plan to return to the tracks of the Via Algarviana.
Thus, the new dissemination tools promote information and propose the start of reservations for the next hiking season, seeking to boost the local economy and encourage responsible tourism.
The GR13 – E9 “Via Algarviana” connects Alcoutim to Cabo de São Vicente, in an extension of about 300 kilometers, covering the Low Density territories.
The Via Algarviana, at this moment, in addition to its main axis, presents a large network of complementary products, thus encompassing 13 municipalities in the Algarve (Albufeira, Alcoutim, Aljezur, Castro Marim, Lagoa, Lagos, Loulé, Monchique, Portimão, São Brás de Alportel , Silves, Tavira and Vila do Bispo).
The Via Algarviana project has contributed to the development of a network of pedestrian paths in the Algarve, properly signposted and publicized, and has carried out the mission of promoting the natural and cultural heritage of the Algarve interior, with the promotion of accommodation and catering services , taking more and more visitors to the “Via Algarviana Territory”, located in the interior of the Algarve.
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