It is the second most expressive market for the region and is «showing very positive signs for tourism in the Algarve». German tourist bookings grew and a recent campaign, carried out in conjunction with the airline Eurowings, "enhanced last-minute bookings until the end of October".
In a press release, the Algarve Tourism Association, responsible for the external promotion of the destination, says that it is witnessing the «return to a growing interest in the destination», both from German tourists and agents in the sector.
«Proofing this trend are the results of the most recent “flash sale” campaign that Turismo do Algarve organized, together with the airline Eurowings, to enhance last minute bookings in the region until the end of October, and which registered a huge adhesion, causing an increase in sales of 94%», explains ATA.
Eurowings, which at the moment ensures eight connections between Faro and different German cities, it is just one of the airlines with which Turismo do Algarve is operating this type of campaigns, and similar actions are being carried out by the end of the year with Ryanair or Easyjet, which they also fly to the German market.
«We are very excited at the interest and receptivity with which the various initiatives that Turismo do Algarve have been carrying out in this market have been received», says João Fernandes, president of this entity and of the Algarve Tourism Region (RTA).
«The German market is the second most expressive for the region, in number of tourists, after the United Kingdom, and has been, over the last three years, the target of the largest investment in terms of our promotional strategy for the destiny', advances.
The digital communication campaign launched by the Algarve during the months of July and August on platforms such as Facebook, Instagram or Youtube, aimed at the German market, is also obtaining very positive results.
With the motto “Die Algarve tut dir gut” (“The Algarve is good for you”), the campaign consists of the promotion of an inspirational video, “that shows the Algarve as a destination where it is possible to live unique experiences and enjoy serene landscapes and a great contact with nature, environments where you feel like being after the long period of confinement that we all live».
So far, this video has surpassed 120 thousand views. In this context, Turismo do Algarve has planned, by the end of 2020, a reinforcement of the online campaign in the German market, in the amount of 100 thousand euros, through the promotion of content related to products such as golf, nature tourism, cycling and walking, culture and gastronomy.
«The German tourist appreciates differentiating experiences and the authenticity of the Algarve and visits the region based on very diverse motivations», explains João Fernandes.
“He is a tourist who travels to this destination also outside the high season and, as such, today, more than ever, he will have a fundamental role in helping our tourism to resume,” he adds.
This renewed interest in the destination is also registered at the level of agents and professionals in the tourism sector.
In addition to having managed to reactivate, since the beginning of June, a set of marketing campaigns with some of the main tour operators in the German market (Der Touristik; FTI Germany; Shauinsland; TUI; Alltours; LMX; Olimar; HolidayCheck and GolfExtra), the Turismo do Algarve continues to offer several free courses in e-learning, in partnership with Touristik Aktuell (a leading German newspaper for the tourism sector), exclusively aimed at travel agents who want to increase or update their knowledge of the region.
These online training courses, which aim to provide a complete and detailed perspective on the diversity of the offer that the Algarve has to offer its visitors, throughout the year, have attracted the attention of German professionals, having already been accounted for. the registration of more than 1000 participants.
In 2020, the amount invested in joint marketing campaigns with operators and airlines aimed at the German market amounts to 1,8 million euros, with Turismo do Algarve ensuring half of that investment.
During the month of September, Turismo do Algarve will also receive, in a fam trip, the visit of an invited group consisting of 16 travel agents and two representatives of the leading publisher of publications in the field of travel in Germany (FVW Medien) and hold a workshop for industry professionals, where the themes “How to sell the Algarve” will be debated ” and the “Top 10 reasons to recommend the Algarve to German tourists”.
This workshop will feature, among others, the presence of the German ambassador to Portugal and representatives of the Luso-German Chamber of Commerce and Industry.
«We believe that, progressively, we are managing to restore the confidence that German tourists have always had in the Algarve, a destination that is already their family, argues João Fernandes.
Last year, the Algarve registered the visit of around 360 thousand guests from Germany, which translated into approximately 1,9 million overnight stays, a value corresponding to a growth of 15% between 2014 and 2019.
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