the councils of Faro (8th place), Portimão (16th) and Albufeira (19th) are in the top25 of the Bloom Consulting Portugal City Brand Ranking© 2019, which ranks the best cities to invest, visit and live.
Faro is the best municipality in the Algarve to live and do business, according to the ranking. The capital of the Algarve ranks first in the ranking regional general and also stands out at the national level, occupying the 8th place among all the counties in the country.
This ranking evaluates and classifies Portuguese municipalities according to their performance in the areas of Investment (Business), Tourism (Visiting) and Talent (Living). The ranking analyzes the effectiveness of the 308 municipalities and is again commanded, unsurprisingly, by the city of Lisbon.
The city of Faro occupies the first position, at a regional level, in the Business and Talent dimensions. «With an increase of around 12% in searches by tourist topics, 2018 was marked by the exponential growth of searches for “Tours” in Faro, revealing a present interest in the history and culture of Faro», highlights Bloom Consulting, which promotes the list.
There were changes in the regional podium in 2019. Portimão overtook Albufeira and now occupies 2nd place, leading in the Tourism indicator, also for the first time.
Despite the slight drop, Albufeira (-1) «remains firm on the podium in all dimensions of the region», highlights Bloom Consulting.
On the other hand, Tavira, which, in 2008, occupied the 4th position (-1), was overtaken by Loulé, who considerably improved its performance in the Business area.
In 6th place is Lagos, who maintained the position of last year, and in 7th place comes Silves, who recovers the two positions given in the last edition of ranking.
Vila Real de Santo António dropped to 8th place, followed by Olhão, who was 9th.
Aljezur and Vila do Bispo kept the 10th and 11th place, respectively, while in the 12th place there was a change, as Lagoa rose one position and relegated Monchique to the 13th place.
At the bottom of the table, Castro Marim (14th), Alcoutim (15th) and São Brás de Alportel (16th) maintained their positions.
According to Bloom Consulting, «2018 was a year of great variations in the D2© of the Algarve's municipalities that saw business searches increase by 32%, with “Entrepreneurship” being the topic that grew the most (+140%)».
In terms of Tourism, “Natural Parks” is among the topics that have grown the most.
By indicators, the Algarve cities, in national terms, also stand out. In the national Top25 in the Business category, Faro appears in 10th place and Albufeira in 23rd.
In the Live indicator, Faro once again having the best performance among the Algarve, occupying 15th place (keeping the position of last year), while Portimão rose one position and is in 18th.
The Algarve's cities are better positioned in the Visit category, related to their ability to attract tourists. Portimão occupies 6th place, Albufeira is in 7th position (down two places), Faro it came in 11th place, Tavira in 17th, Loulé in 19th (with a rise of 8 positions) and Lagos in 23rd.
how do you do this ranking?
Bloom Consulting bases its annual Portugal City Brand Ranking© study on a proprietary algorithm.
In each edition, different sources of information are considered, related to the three dimensions (Business, Visiting and Living) for the formation of this algorithm.
The final results of this ranking not only do they measure perceptions about a municipality, they also rate its brand performance in a tangible and realistic way.
This algorithm is composed of three base variables, used to analyze the success of the brand of the 308 Portuguese municipalities, as well as their relative performance among them.
The methodology used evaluates the tourist and social economic variable, represented by statistical data, the demand variable through online surveys captured by the Digital Demand tool – D2© and the online performance variable, through the analysis of websites and social networks officials of each municipality.
In this concrete and rigorous way, it is possible to assess the performance and effectiveness of the various municipalities in attracting investors, tourists and new residents.
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