More than 150 doctors and urologists from almost all hospitals in Portugal will grow their mustache or wear a pine with a mustache during the month of November.
This initiative aims to raise awareness of men's diseases, such as prostate cancer, but also testicular or penile cancer, various male sexual dysfunctions and depression.
The initiative is from the Portuguese Association of Urology (APU) and has the support of Janssen Portugal, a pharmaceutical company of the Johnson & Johnson group, and Esfera das Ideias, publisher and producer of content.
Aware of the importance of awareness campaigns and primary health prevention, urologists will grow their mustache and/or wear a pine in the shape of a mustache, thus opening the participation to women as well.
The objective is to draw attention to these problems, also contributing to demystify some pathologies and to increase the early diagnosis of diseases that affect man.
To mark this initiative, two booklets will be launched to a very wide audience, including all active and retired urologists, executive directors of the Health Center Groups (ACES) and coordinators of Family Health Units (USF), clinical directors of all hospitals, medical societies and associations, Ministry of Health, DGS, ARS and Medical Association.
The first booklet will have photographs of urologists who pledged to join the campaign, and in December a new booklet will be launched with photographs of all those who participated, with and without mustache.
"We are aware of the enormous importance that campaigns have in raising awareness and primary health prevention and we hope that this initiative will increase knowledge about urological diseases, such as prostate and testicular cancer, but also on other issues, namely mental health”, says Arnaldo Figueiredo, coordinator of the initiative with urologists.
According to the study Prostate Cancer: Living, not Just Surviving, prostate cancer is the second most frequently diagnosed type of cancer in men, and the second most common globally.
Up to 90% of these cancers are detected at an early stage, when the tumor is still at an early stage, with more than 6.500 cases of prostate cancer being diagnosed each year and 1.500 men die.
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