Stand do Algarve was the «center of attention» at FITUR in Madrid

The Algarve's presence at FITUR, in Madrid, which took place between the 18th and 22nd of January, gave «very positive results» for the Algarve. According to the Algarve Tourism Region (RTA), «the presence at the tourism fair represented an extremely important balance for the region, which receives around 850 overnight stays per year from the Spanish market».

«We recognize the importance of this proximity market for the tourist results of the region and we reinforced the promotion of the Algarve in FITUR, showing in an attractive and dynamic way the best that the destination has to offer throughout the year. The Association of Municipalities, the University of Algarve, the Algarve Wine Route, the Mediterranean Diet and the “365 Algarve” program have made our stand the center of attention», says Desidério Silva, president of the Algarve Tourism Region (RTA ).

RTA explains that «this year's edition of FITUR was marked by the “¡Algarve Te Invita!” initiative, which brought together the region's tourism offer in a single promotional space, promoting direct contacts with international operators, with a total of 120 meetings professionals".

“60 purchase operators and influencers were also received, as well as around 50 media outlets that had the opportunity to experience the Algarve's gastronomy and wines”.

According to the RTA, «Sun and Sea, Nature Tourism and Gastronomy and Wines were the most popular tourist products at the Algarve reception desk. The wine tastings promoted by the Algarve Wine Route and showcookings by Tertúlia Algarvia contributed to this. In great evidence was the sport tourism, namely cycle tourism and hiking, and cultural tourism, with emphasis on the “365 Algarve” programme.

This year, FITUR, one of the largest fairs in the sector, received 245 visitors and had around 125 tourism professionals.

«¡Algarve Te Invita!» took place within the scope of the application financed by CRESC Algarve 2020 – Regional Operational Program of the Algarve, entitled «Internationalization of the Algarve tourist destination in Spain».