Lagoa used the day that celebrated the 243 years of the foundation of the county to present its new brand and to announce that 2016 will be dedicated to the theme «Our People, Our Identity».
The brand «Lagoa do Algarve», which privileges shades of blue and the theme of water, was presented on Saturday night, in an almost sold out Municipal Auditorium in Lagoa, to attend a concert celebrating the 40 years of Paulo Gonzo's career.
Mayor Francisco Martins recalled that, after the year 2014 was dedicated «to the sea, with all our coast and beaches», having this theme motivated «more than 80 initiatives», and 2015 was dedicated «to perhaps our best-known product, wine», in 2016 «we are going to give what is most genuine, our people and identity, what sets us apart from everyone else».
“We are from Lagos and we are proud of our roots, history and origins and that is what we want to elevate throughout this year. We have given a lot to the world, but we have also known how to receive», he stressed.
The mayor also pointed out that, throughout the current year, Lagoa is also the “City of Wine”, a distinction that will motivate many initiatives related to the sector.
To affirm the name of Lagoa, the Municipality is betting on its presence, in some cases for the first time, in international tourism fairs, such as Barcelona, Madrid, Berlin, Paris or London, especially as these cities are now connected to the Algarve by direct air routes to the airport of Faro.
The first participation began precisely today and continues until Sunday, January 24th. This is the 36th edition of FITUR – International Tourism Fair, in Madrid, Spain.
The celebrations of the 243 years of the foundation of the municipality of Lagoa began on Saturday morning, with the Rua Filarmónica de Lagoa, towards Rua 16 de Janeiro where the presidents of the Assembly and City Council – José Águas da Cruz and Francisco Martins, respectively – unveiled a commemorative plaque in tiles, with a copy of the Royal Charter of the granting of the permit by King D. José in 1773.
In the afternoon, at the Convento de São José Auditorium, the first of the Cycle of Conferences of the Historical-Archaeological Heritage of the Municipality of Lagoa took place, “Ad Praeteritum, for the Past”, which featured speeches by Alexandra Rodrigues, regional director of the Culture, by councilor Anabela Simão, and speaker Andreia Fidalgo, at the University of Algarve.
Then, the exhibition “The Algarve's identity: Forais, Permits and Cartas Régias” was inaugurated, in a partnership between RAalg – Algarve Archives Network and the Lagoa City Council, which will be open until February 26 in the cells of the Convent of St. Joseph.
At night, closing the celebrations with a golden key, the Municipal Auditorium almost sold out to hear the concert celebrating the 40th anniversary of Paulo Gonzo's career.
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