35.537 menus sold and 86.430 euros generated directly for the local economy: these are the main numbers of the 2nd Petisco Route in Portimão, revealed on the 31st, during the closing party that took place at Casa Manuel Teixeira Gomes.
Associação Teia d'Impulsos invited participating establishments, participants in the cultural program, partners, sponsors and Rota lovers to take stock of this initiative, at a closing party that took place on 31 October at Casa Manuel Teixeira Gomes.
The official results show that, according to the records provided by the various participating establishments, during the second edition of the Rota do Petisco a total of 35.537 menus were sold, which clearly surpassed last year's totals (9.723).
On average, between August 31 and October 14, around 800 menus were sold per day, with peaks close to 2000 daily menus on Fridays and Saturdays.
It was also noted that the distribution was fairly constant throughout the six weeks of the Route, which proves the adhesion of the “nibblers” during the entire period of the initiative, and the enthusiasm in discovering the flavors of the 41 participating establishments.
The snack proved to be the chosen modality, with a consumption of 30.658 menus versus 4.879 in the regional sweet version, while the blue zone, in terms of affluence, was the most sought after, contributing about a third of the total number of snacks sold.
With regard to the direct economic impact of Rota do Petisco, and making a calculation based on the number of menu sales of the route at participating establishments, a value of 86.430 euros was handled.
According to the organization, under the responsibility of the Teia d'Impulsos Association, this is a value "clearly lower than the total economic impact of the route, if other accessory consumptions made by the participants and the advertising and publicity gains that the participating establishments obtained with participation in the initiative'.
Rota do Petisco de Portimão 2012 also registered other numbers, namely in terms of the Cultural Animation Program. with around 80 initiatives from music to dance, exhibitions and street entertainment, 7000 passports distributed, 15.000 flyers for street promotion, around 300 news items in regional and national newspapers and websites.
The Teia d'Impulsos Association is pleased with the success of this initiative, considering that it has «clearly achieved all the goals it set itself, which, in addition to the numbers presented, also resulted in bringing thousands of participants to the streets and, in particular, to the city center of Portimão».
The closing party of Rota do Petisco was the culmination of this second edition of Rota do Petisco de Portimão, which, for 45 days, not only brought to the city increased entertainment and a convivial atmosphere between people from Portimão and visitors, but also revealed the concept snack bar as a business opportunity for local catering.
Highlight for the participation, at the Closing Party, of António Alfarrobinha and of the R&S Project – Accordion Duets and for the tasting of flavors made by the Hotel and Tourism School of Portimão, accompanied by Algarve Wines and Myr Liqueurs.
In addition to being a night of balance and socializing among all those who contributed to the realization of this edition of Rota do Petisco, the night of October 31 was also an occasion for the raffle of the Rota do Petiscos Prizes among the participants who validated the respective passports at the Route's information offices, and the results are currently available at www.teiadimpulsos.pt
In addition to the partnership between Teia D'Impulsos and the Municipality of Portimão, the 2012 edition of Rota do Petisco de Portimão also had the support of Turismo de Portimão, the Parish Council of Portimão, Turismo do Algarve, ACRAL, and Algarve Wine Commission, Super-Bock and First Aid.
«After we have looked back, it is time to start looking ahead. Rota revived a once-forgotten concept in the city, the concept of Petisco. More than a form of socializing and fun, why not think of Petiscar as an opportunity for economic development for the city», stress the organizers.
Teia D'Impulsos also left a challenge to all Portimão: «let's make Portimão the Portuguese Capital of Petisco!»
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