The 10th edition of the Algarve Trade Experience returns on the 26th and 27th of February, this time at the Algarve Stadium. In this year's European Championship, the theme is the spectacle of football, intending to «encourage team spirit and unity in the sector».
The event, signed by Garrafeira Soares, will bring together more than 3 thousand professionals, including winemakers, producers, Bartenders e brandbuilders, more than 500 brands, including the world's biggest wine and spirits references, and aims to set trends in mixology for the coming years.
What is considered the largest drinks event dedicated to the market in trade brings together the biggest names in the sector, in exclusive tastings, masterclasses e workshops.
Daniel Niepoort, António Maçanita or Luís Duarte are some of the speakers who will be present at this classic, which brings together partners, municipalities and large players of tourism in the Algarve, the largest entry point for foreigners in the country and a strategic location for producers who want to take their nectars across borders.
“The Algarve Trade Experience has been achieving an unparalleled impact on the sector, at a national level, and is a strategic moment to promote new ideas, new businesses, new contacts. We play on the same team and the victory of the sector is our prize”, highlights Rita Soares, CEO of Garrafeira Soares
The objective is for “producers, partners and tourism to feel our energy and see us as a true team. We are together to praise what is good in Portugal in the world of wines and spirits and how well our hotels and restaurants are received!”, he added.
At this football party, in which the final whistle will dictate the path forward for the sector, entertainment, music and many surprises are guaranteed, such as the presentation of new products from the biggest beverage brands in the country.
As has also become customary, the Algarve Trade Experience is itinerant, and in recent editions it has visited iconic spaces in the Algarve, places that somehow inspire us to do more and better for the region.
This year, the Algarve Stadium marks 20 years since the first game, at Euro 2004, and fits perfectly with the theme chosen by the event, which also aims to educate about the movement, the importance of practicing sports and team spirit, essential values for a balanced life and for solid and healthy companies.
The 10th edition of the Algarve Trade Experience has a specific period for the entry of the public who wish to discover new fashions and get up close and personal with the big names in the wine and spirits sector. This moment is scheduled for 18pm on both days of the event, February 00th and 26th, and the ticket, which will cost 27 euros per day, can now be purchased at FNAC or WORTEN stores. 25% of the amount raised with these tickets will go towards two special sports institutions in the Algarve.
GENERAL TERMS AND CONDITIONS:
Monday, February 26th
Masterclasses
10h00 – Pernord Ricard | “Jameson Black Barrel Touched by Fire with Thomas O'Donnell” with Thomas O'Donnel from Jameson International Brand Ambassador
11h00 – MONIN | “The Drop of Change – Discover the ocean of creativity on No/Low” with Stephane Moesle, from Beverage innovation Director
12:00 – DIAGEO | Don Julio “Paloma Atelier” with Brand Ambassador Honório Oliveira, Jorge Raiado da Salmarim, award-winning producer and defender of Traditional Salt Production, and Nélson de Matos, winner of World Class Portugal
Special Tests
10am – Niepoort | “Important Wines for Niepoort” with Daniel Niepoort
11am – Bacalhôa | “Quinta da Bacalhôa Vertical Tasting” with Vasco Penha Garcia, Enology coordinator at Grupo Bacalhôa, and Filipa Tomaz da Costa, Director of Enology at Grupo Bacalhôa
12pm – Malhadinha | “Malhadinha Nova Alentejo Extremo Norte / Extremo Sul” with João Soares, Paulo Soares, Luís Duarte and Nuno Gonzalez
Tuesday, February 27th
Masterclasses
10h00 – Rémy Martin | “Rémy Martin Cognac Fine Champagne” with Miguel Lapa, from LOUIS XIII Portugal Brand Ambassador
11am – Gray Goose | “Come and discover the Ultra Premium World of Gray Goose” with Joe Mccanta, Global Head of Brand Experience at Gray Goose
12:00 – Empor Spirits | “The Macallan” with Ricardo Melo, Brand Manager
Special Tests
10h00 – Charterhouse | “The Alentejo Classic” with winemaker Pedro Baptista
11am – Anselmo Mendes | “A journey through the Parcela Única” with engineer Anselmo Mendes
12:00 – António Maçanita | “The Portuguese Islands” with António Maçanita
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