The Municipal Water and Waste Company of Portimão (EMARP) marked National Water Day, on October 1st, with the launch of an awareness campaign that highlights the importance of efficient management of this natural resource.
«Without it we cannot live – Never leave water running» and the hashtag “#asecacontinua” are the messages that are part of the campaign's outdoor media that aims to raise awareness of the fact that water scarcity is a progressive problem, which cannot be resolved. resolves with the arrival of winter.
The campaign will gain momentum on the company's and the municipality's digital platforms through a set of content on ways to save and avoid wasting water, also integrating radio spots with tips and advice.
Internally, the company has planned several initiatives that will take place during the month of October, calling for the active participation of employees, involving them in the production of an awareness video that uses humor to highlight simple gestures that have a great impact on the amount of water wasted daily.
Furthermore, EMARP replaced the flow reducers, which were no longer in the best condition, and placed 1,5l bottles filled with sand inside the cisterns, encouraging employees to adopt these practices in their homes. .
With the aim of reducing the production of waste, particularly single-use plastic bottles, the company calls for the use of reusable bottles by providing water dispensers, connected to the network.
For this purpose, personalized glass jugs with the “drink with quality” seal will also be distributed throughout the month of October throughout all municipal facilities and educational establishments.
Still within the scope of raising awareness of the importance of this vital resource, from October 16th, EMARP will host the exhibition “Water a Primordial Good”, designed by Morcy.
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