Nutella is inspired by Praia da Marinha for its iconic limited edition bottles

The brand launched the campaign “At home we have what is good”, with the aim of promoting local tourism and enjoying some of the most extraordinary places in Portugal

Praia da Marinha, on the coast of the municipality of Lagoa, is one of the locations chosen for this year's edition of the Nutella campaign “At home we have what's good”.

The brand wants to make people discover the hidden treasures close to their homes. For this reason, the hazelnut and cocoa cream brand «launched a new limited edition of its iconic 600-gram bottle, which includes photographs of 15 new extraordinary places in our territory. There are 15 different images, which will be available at the main points of sale, and which invite you to explore some of the most spectacular places around us», explains Nutella.

With its new campaign “At home we have what's good”, Nutella says it intends to “foster local tourism, encouraging anyone to visit the unique places that we have around us and that deserve to be discovered. The initiative aims to claim the charm of some of the most extraordinary places in our country, reminding us that you don't have to go far to enjoy unique experiences».

This new collection includes places as iconic as Praia da Marinha, «with a sandy beach that stretches towards the west, it is surrounded by a high cliff in warm colours. These limestone cliffs were sculpted by erosion and boast a remarkable diversity of rock patterns such as arches or even caves. Famous for being one of the best beaches in the world, access to this beach of wild and preserved nature is via a long staircase that allows you to observe and absorb the landscape».

Like other places, such as the Berlengas, an important seabird sanctuary and a nature reserve that protects the unique flora and fauna of the region, or Ponte de Lima, which is surrounded by a stunning natural landscape, including the Peneda National Park- Gerês, the mountains and green valleys, and the Lima River.

In addition to these three locations, there are also other extraordinary places that Nutella has included in this limited edition: Aveiro, Baixo Alentejo, Douro, Elvas, Pico Island, Lisbon, Nazaré, Pena Palace, Poço da Broca, Porto, Praia do Ribeiro do Cavalo and Santana.

 



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