Heineken Live Your Music starts this Thursday, August 4th, with a concert by Tatanka at Praia na Vila (Quarteira), followed by shows by Tainá (12th, at Praia Verde) and by Irma (19th, at Aqua Club, in Vilamoura).
This beer brand initiative, exclusive to the HORECA channel, consists of the promotion of events – concerts, DJ sets.
There is also the possibility for consumers to win prizes related to music, as well as a double trip to Amsterdam, where they can live the Heineken Experience.
As for the consumer promotion, just buy a bottle of original Heineken or Heineken 0.0 at participating points of sale (with national coverage in the HORECA channel), every Friday until November.
The purchase receipt will then have to be inserted into the Heineken Live Your Music platform to register the participation.
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