More than three quarters of Portuguese (79%) intend to spend less money this Christmas than in previous years, according to a market study by Mastercard that Lusa had access to today.
The study carried out by Fly Research and released by Mastercard and which assesses the impact of Covid-19 on Christmas celebrations still shows that only 9% intend to spend more money on the festivities in 2020, but the pandemic and confinement have made 84% of the Portuguese « more generous', with 18% even buying gifts for people they don't know or who show they need support.
The vast majority of people (76%) said that this year they are "shopping more consciously" and 68% assured that they are looking to shop locally to contribute to the dynamics of commerce in their community.
Small businesses are the choice of 66% of respondents for their Christmas shopping and 42% prefer to buy gift cards in local stores and businesses over large shopping centers.
Gifts dedicated to well-being (44%), fashion items (38%), homemade Christmas hampers (34%) and framed photographs and photo albums (27%) will be the most offered gifts in 2020, but personalized decorations (26%) and experiences (24%) follow very closely in the type of gifts people will receive this year.
The top 10 of the most offered items closes with handcrafted candles (14%), illustrations or drawings (13%), homemade board games (12%) and a poem or story of their own authorship (12%).
In the food sector, 61% of respondents say they will buy Christmas beverages at local stores and 20% say they are booking a table at a restaurant in their neighborhood for Christmas dinner.
With regard to Christmas solidarity, 19% of respondents bought solidarity Christmas cards, 15% purchased items whose value reverts to a charity institution and 16% bought gifts linked to causes that help animals.
In direct support to support institutions, 10% of survey participants said they made donations.
The pandemic has also changed the way people view the Christmas season, which reminds 81% of "what is really important in life": 72% said they will rethink Christmas this year and only 32% admit to spending more time on it. buying gifts.
The study released by the payments sector company was conducted by an independent research company that questioned 16 adults in 15 countries in November, including a "representative sample" of 600 Portuguese.
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