José Bronze is, next Monday, June 8th, from 17 pm, the next guest of Loulé Design Lab's “Cycle of Conversations”.
José Bronze is director of Axis, a creative strategy agency in Riyadh (Saudi Arabia).
His studies and career are focused on brand strategy, product and innovation and led him to projects of high relevance for the systematization and application of Saudi culture in brand experiences in the country. The challenges are to promote internally and externally a rich identity, although usually ignored, as well as converting it into an economic engine for the country.
“The relationship between brands and culture, as mutually enhancing elements, is more complex than a simple brand storytelling or a user experience rich in cultural moments,” says Loulé Design Lab.
«To achieve a good balance between a relevant brand, a salable product or service and a sustainable business, entrepreneurs and creators must understand the moments before their project and the opportunities that a cultural context brings», he adds.
Anyone who wants to participate can do so at Zoom here or, alternatively, follow through Youtube.
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