The new strategy and new identity of the Algarve Wines will be presented on March 2, at 14 pm, at the Museu de Portimão, by Sara Silva, president of the Algarve Wine Commission (CVA).
CVA reveals that, over the next two years, around 120 thousand euros will be invested in this bet.
«The focus on quality will be the way forward for the region, given that, given the geographical dimension of the Algarve, it will not be possible to compete in scale. In view of this, the focus on the national market, and more specifically, the regional one, is very important», stresses the CVA in a press release.
CVA adds that the positioning of the Algarve brand «should reflect all the effort made by the producers in their commitment to quality. The Algarve's restaurants and hotels are unavoidable partners of the region's wines, which can offer more authenticity with an enriching and unique gastronomic experience».
The Algarve Wine Region has registered, in recent years, a very positive evolution in terms of the increase in the number of producers, vineyard area, production and quality of wines.
According to the CVA, «there is, today, a tendency to return to the origins, seeking the most traditional of the Algarve», with «a strong investment in the Negra-Mole and Crato-Branco (Syria) varieties, from old vines , in line with the new trends of the consumer who is looking for something different and genuine».
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