The return of the Allgarve program came out of the imagination of journalists from Sul Informação. Thanks to everyone who joined in the fun and we apologize to those who believed.
The Allgarve program will return in 2020 with a renewed formula. Allgarve 2.0, which will be aimed mainly at the British market, to try to mitigate the effects of Brexit, will bet on the strong promotion of events that already exist in the Algarve, giving them a “dress” more to the liking of His Majesty's subjects.
Source from the State Department of Tourism told the Sul Informação, this Monday, April 1st, that this will be one of the measures included in the Contingency Plan for Brexit, which could happen, in a version without agreement already on April 12th.
But what will this Allgarve 2.0 look like? According to the same source, the idea is to «mix the Allgarve concept with the 365 Algarve, what good results are you having?. In practice, we are going to invest in the promotion of events, which are already taking place in the Algarve, close to the British market. A support line of 76 million euros was created so that the promoters of these events, whether associations or municipalities, can fund themselves to make slight changes in the concept, translate the name, or to hire artists who may attract foreign audiences» .
In the case of Loulé, for example, the “internationalisation” of the Feast of the Sovereign Mother is being prepared. In this case, given the religious nature of the event, it is not about the hiring of artists, but the translation of the name. almighty momma party is one of the hypotheses in the equation, our newspaper knows.
In Querença, the Festa da Chouriça should be renamed Sausage Party. A name that, despite not generating consensus due to a possible “evil” interpretation, is being seen as an opportunity, given the popular nature of the event.
In the case of Monchique, the Feira dos Enchidos 2020, which may also adopt a similar designation in English (Sausage Fair 2020), will take advantage of the support line not only for the musical poster, but also to bet on a new market niche that is very popular among the English: the bacon.
A sausage producer revealed to the Sul Informação who “suggested that we start producing bacon taking into account the English people who come there. If it's to sell, I don't care. I've already researched how they make bacon there and it's not difficult. With our little pigs here, it will be a high quality product».
As far as the musical poster is concerned, Monchique wants to make a “sparkle”, since he has already got in touch with the Spice Girls manager. THE girls band met again this year for a tour worldwide and may include Monchique in the 2020 calendar.
The organization of the fair has a strong ally in this process. David Cameron, former British Prime Minister, regularly spends holidays in MonchiqueIs fan of the group, and is helping in the negotiations.
In Portimão, the Sardine Festival, which will be renamed Sardine Fest, there will be no major changes in the concept, and you know the Sul Informação, the poster may include names like Harry Styles or Jamiroquai.
These events are those whose application processes for the helpline have already been received, and the realization of some of the ideas for the events and for the hiring of artists depends on the amount available. Furthermore, the application period is open until the end of April and there will be more proposals submitted.
O Sul Informação found that the organization of the Festa da Ria Formosa, in Faro, is also considering joining Allgarve 2.0. However, the event name is not generating consensus. pretty river party can be a solution.
In Alcoutim, the Festival of Contraband, which should be called Smuggling Festival, will also be the subject of an application, such as Feira da Praia (beach fair), from Vila Real de Santo António, the Seafood Festival (Seafood Fest), from Olhão, the Mostra Silves Capital da Laranja (Silves Orange Capital Show), the Black and White Night (Black and WhiteNight), from Carvoeiro, the Perceve Festival (Understand Festival), from Vila do Bispo, or the Sweet Potato Festival (Sweet Potato Festival), from Aljezur.
Comments