A new brand, which intends to give greater notoriety to the Silves orange, will be presented on April 9th, at 16 pm, at Castelo de Silves.
The brand, owned by the Municipality of Silves and which can be used by the municipality's producers, is «a way to reinforce, in the regional, national and international consumer, the unique character and identity of this emblematic product of the municipality, underlining the favorable positioning of the municipality. product and associating it with the name “Silves”, recognized as a place where material and intangible heritage assume a relevance and a value clearly inseparable from excellence and the orange product assumes unique and recognized quality characteristics for many years».
The recognition of this "importance" and "excellence" led the current municipal executive to promote the creation of the brand that is now presented to the public and which will seek to promote the heritage and territory, associating the orange product with its history, organoleptic qualities and importance in the Marketplace.
Various promotional actions for the brand and the product are planned throughout the year, the calendar of which will be revealed later, ending in a major event, in November, dedicated exclusively to oranges.
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