Conserveira do Sul is going to relaunch the Good Boy brand during an event that will be promoted, between the 26th of October and the 1st of November, at Loja das Conservas, in Lisbon, to promote its products. This brand was originally created in 1950 by the founder of the Algarve company António Jacinto Ferreira and was part of the original portfolio of this company based in Olhão.
The re-launch ceremony of this brand is scheduled for the 27th of October, next Tuesday, at 17:30 pm. The Good Boy Brand Presentation Cocktail will be an event open to the public, with music, cocktails and canned tasting.
Visitors to Lisbon's Loja das Conservas, on that day, will be able to taste the different products from the Good Boy range, including mackerel fillets in olive oil, tuna fillets with lemon, sardine fillets with tomato sauce, anchovy in marinated sauce and fish fillets. horse mackerel in oil.
The Week of the Brand Conserveira do Sul begins with the Exhibition "Manná dos Mares", which will be on display throughout the week, comprising a set of the brand's first creative and advertising supports, antique cans and still life's work of the founder António Jacinto Ferreira.
Also from Monday, between 16 pm and 18 pm, there will be the opportunity to taste the most varied canned products of the brand, at the «Hora da Prova Conserveira do Sul». Among them are the well-known brands Manná and Manná Gourmet.
Taking advantage of the celebration of 61 years of existence, Conserveira do Sul will also present the renewed image of Manná Gourmet, with emblematic landscapes of Olhão.
The program will also include two showcookings, scheduled for 18 pm on Thursday, 29th, and 12 noon on Saturday, 31st, which will be promoted by the blog «Diários d'um Barrigana». The delicacies to be presented are, according to the company based in Olhão, "true temptations that will highlight the excellent quality of the brand's preserves."
To launch the weekend, the moment «Conserveira do Sul em Festa» will be promoted on Friday, between 17:30 pm and 18:30 pm, during which ISCSP's Magna Tuna ApocaISCSPiana will perform.
«Thinking for those who cannot be present and so that everyone has the opportunity to participate in the Brand Week of Conserveira do Sul, an online competition will take place throughout the week, a challenge taking place on the brand's facebook page, where through a simple answer mechanic, a Canning Kit will be offered, the opportunity to delight in the excellence of the flavor and quality of the canned foods of this iconic brand», adds the company.
About the Good Boy range:
«The Good Boy brand, initially produced in 1950, was a bet of founder António Jacinto Ferreira for the portfolio of brands of his first company, Ferreira Júnior & Irmãos, Lda. (a company he created for himself and his children). Four years later, with the founding of Conserveira do Sul, this and other brands were owned by this new company owned by António Jacinto Ferreira.
The launch of the Good Boy brand maintains the tradition and 65 years after its creation, the logo remains the same: the image of the boy, Jorge Ferreira (youngest son of António Jacinto Ferreira). There is also an intrinsic theme to the whole concept of this new release, recovering the memories stored within each one of us from our childhood times, when we all “were a Good Boy”».
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