It is a «major repositioning» that aims to place the agency as «one of the benchmarks in Portugal». KOR Creatives – new name of the former LCPA Creative Agencies – wants to show that, even though it is based in the Algarve, it is possible to have a national projection.
In an interview with Sul Informação, Pedro Águas, executive director of KOR, explained that this name change had been thought about for some time.
«When I acquired the entire company in 2018, this was immediately something I wanted to do because it was a new cycle, new management», he said.
With the pandemic, in 2020, the rebranding was being postponed… until this year. «This type of change has some nuances and has to be done at the right time», he said.
The image and name renewal is based on the slogan “Strong Bonds, Stronger Brands”, which highlights “the importance of solid relationships in building powerful brands”.
The change also coincided with the 10th anniversary of the creation of LCPA, with the move to new facilities and a «major repositioning» that the KOR agency ambition.
«This positioning will also be very important in digital because, despite working so hard online as offline, at a digital level there was a great tree and we wanted to create this very virtual, very digital brand», he explained.
KOR currently has “many social media management and digital marketing clients. It is an area in which we invest a lot. Digital has brought us the great added value of realizing that a call document online is also very valid», according to Pedro Águas.
The main objective with this repositioning is also to place KOR as «a reference agency in Portugal».
«There is this difficulty in thinking that it is only in big centers that there are big agencies, but we also work with big brands and we have tried to evolve in that direction», considered Pedro Águas.
Furthermore, positioning itself “closer” to big brands is one of KOR’s most important objectives.
«It’s really for these big brands to realize that this is also done in the Algarve and with great quality. We believe we can make a difference», said the executive director of the creative agency.
Another goal is, by 2027, to increase the number of workers from the current 17 to 50.
«In 10 years, if things go well, we could reach 100, with a strong internationalization component as well. What we want is to be a reference agency, not just in terms of delivering a service,” he concluded.
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