Higher education in the area of tourism plays a crucial role in the development and sustainable growth of tourism in regions with high tourist density, such as the Algarve, a destination known for its natural beauty, stunning beaches and diverse range of services, which requires qualified professionals. that can guarantee a unique and memorable experience for your visitors.
Training qualified professionals not only generates more jobs, but also boosts the growth of unique tourist experiences that attract even more visitors. ISMAT is at the forefront of this transformation, preparing managers who stand out for their competence, ethics and dedication to hospitality, factors that, combined, contribute strongly to the success and sustainability of tourism in the region.
Higher education provides future tourism and hospitality managers with a set of theoretical and practical knowledge that is essential to work in the sector, particularly in the areas of destination management, tourism marketing, hotel and event management, tourism economics and sustainability .
Tourism professionals, trained at ISMAT, are trained to understand the importance of ethics in tourism, which translates into the promotion of sustainable practices, respect for local communities and social responsibility, thus contributing to a positive image of the sector.
Higher education at ISMAT not only prepares its students to use tools and techniques for efficient resource management, it also qualifies them to know how to plan and execute operations effectively, ensuring that the services provided meet visitors' expectations, while respecting budgets and deadlines.
A Tourism manager trained at ISMAT conveys confidence to employers and clients, as well as bringing together the necessary skills to offer a welcoming and friendly service, which values the client and promotes an environment of satisfaction and well-being, fundamental to responding to the essence of Tourism – from People to People.
This year, ISMAT launched its first graduates in Tourism Management onto the market, prepared to deal with the diversity of the sector and the ability to adapt to new trends and market demands. To welcome them, ISMAT promotes partnerships with companies in the sector, providing internships and practical experiences that are fundamental for practical and theoretical training in the area of Tourism, as well as guaranteeing their employability at the end of the course.
Author Miguel Nuno Portugal is director of the Tourism Management Course at ISMAT-Instituto Superior Manuel Teixeira Gomes
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