The Algarve agency LCPA was chosen, by Ubirider, to promote a new campaign on urban buses “Próximo”, in Faro.
The campaign began in mid-August and runs until the end of September.
The campaign's novelty focused on the Pick Hub app, which allows users to migrate a physical pass to a digital one, and also allows them to access real-time information about timetables, location and even bus alerts.
Throughout the month of August, the campaign focused on the interior of buses, with communication aimed at informing users of this means of transport about the appearance of the app.
The exterior was also a challenge with posters spread across the city and at bus stops.
At the beginning of September the campaign was expanded with various means, such as external glasses, seals at the entrance of buses and pendants with information inside the buses.
LCPA is a creative communication and advertising agency based in Faro, and encompasses 4 studios: creative, digital, production and LCPA Media.
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