The Portuguese budget for the summer holidays this year is 1624 euros, an increase of 5% compared to 2022 and the highest amount in the last five years.
The data are from the 22nd Annual Europ Assistance Summer Holiday Barometer – carried out in partnership with IPSOS and which aims to offer a global perspective of holiday plans in various countries in Europe, the USA, Canada and Australia – and also show thus, that Portugal is below the European average, which stands at 1918 euros.
The same study reveals that the Portuguese are willing to travel (78% are making plans for their summer holidays), but inflation is the main reason for feeling more withdrawn when making plans. Portugal is the European country where fear of inflation is greatest (84%). But, despite the plans, only 35% of Portuguese respondents have already booked their holidays.
Bearing in mind the economic context of inflation, almost half of respondents will adapt their travel plan, reducing the budget for accommodation expenses (46% opt for cheaper accommodation).
The same study also reveals that the majority of Portuguese people with holiday plans choose abroad as their destination of choice (54%, an increase of 2 percentage points compared to 2022), with the choice of neighboring countries, Spain (23%), France (11%) and Italy (9%). For 47% of Portuguese people, their plans include holidays in Portugal, thus returning to pre-pandemic values (2019).
In Portugal, the car continues to be one of the most used means of transport for holidays (47%), but it was also the European country where the plane registered the greatest growth (+ 7 percentage points). Another visible trend this year is that, although the beach continues to be the most popular choice for summer holidays in Portugal (59%), cities as a holiday destination are gaining more and more attractiveness (39%), being Portugal is the European country where this rise was most pronounced (+ 8 percentage points), the data also reveal.
With regard to sustainability, the study shows that the Portuguese are among the most committed, at European level, in continuing to contribute to reducing the environmental, economic and social impacts of their travels, along with Spain and Italy.
The 22nd Annual Barometer of Holidays Europ Assistance Summer Tour was conducted by Ipsos, through an online survey of 15 individuals (national samples representing a thousand people per country) in Europe (Germany, Italy, Austria, Belgium, Spain, Poland, Portugal, Czech Republic, Switzerland and UK), Asia (Oceania) and North America (USA and Canada).
The survey was carried out between April 26th and May 16th and aims to investigate plans to holidays and consumers' travel preferences.