“Don't make movies. If You Love Me, Give Me Pumpkins" is a Valentine's Day campaign slogan

Pumpkin producers launch Iberian campaign to celebrate Valentine's Day

Love Butternut, an association that brings together Portuguese and Spanish pumpkin producers, launched a campaign to celebrate Valentine's Day and promote the consumption of pumpkin. “Don't make movies. If you love me, give me Pumpkins” is the motto of the film-inspired campaign, which will run until February 15th.

With this initiative, the producers intend to captivate the consumer and remember the nutritional advantages and versatility of this vegetable. Traditionally more used in creams, soups and some desserts, pumpkin can be an ingredient used in juices, main dishes or even beauty products.

On social media and on the Love Butternut website, consumers can access all information about the campaign, which includes a pastime on social networks.

 

 

Love Butternut was launched in 2021 by pumpkin producers who, through a joint marketing strategy, intend to show the gastronomic versatility and nutritional benefits of this food.

The mission of Love Butternut, which has the participation of the main pumpkin producers in Portugal, is to stimulate consumption, which today is only 0,85 kilos per capita.

Portugal is the third largest pumpkin producer in Europe, just behind Spain and France. The production volume is 60 thousand tons and 90% of Butternut squash is destined for export.

 

 



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