“Marketing Mix do Erro: Reboot to the Future” is the name of the event that aims to “demystify error as a taboo and face it positively”, scheduled for the Cascade Wellness Resort, in Lagos, from 24 to 26 February, attended by hundreds of marketing professionals.
«Error is the basis of the future and is an indicator of development and progress of companies and marketing», guarantees Hélio Cabral, marketeer and organizer of the event, whose first two editions took place in the north of the country.
Some of the confirmed speakers are Nuno Fernandes, general manager & head of growth from Zomato, Rui Pedro Silva, global vice president – omnichannel tech at Adidas, Márcio Miranda, ecommerce manager at Delta Cafés. or Patrícia Coelho, marketing director at Control, and Miguel Neiva, founder of ColorADD.
The speakers will share their experiences and answer questions to those present, in an atmosphere that is expected to be one of genuine learning, in what the panel considers to be “a project with an innovative positioning in the area of marketing in Portugal”, being the first accredited marketing event by the Portuguese Association of Marketing Professionals (APPM).
Over the three days, the agenda will feature various dynamics that aim, according to the person in charge of the event, “to value marketing and marketeers in Portugal, but also to contribute to the local economy by approaching entrepreneurs in the hospitality sector in particular and to all sectors of activity in general, to directors and marketing professionals, to digital nomads, as well as to all entrepreneurs and students, promoting a change of mindset and boosting their professional growth”, he concludes.
Aware that digital channels occupy today a fundamental plan in business and aware of the need for companies to adapt effectively to this reality, round tables are planned exclusively dedicated to E-Commerce and Digital Transformation.
The event is co-organized by the Municipality of Lagos and has the institutional support of the Higher School of Management, Hospitality and Tourism of the University of Algarve, the entity that aims to promote, entertain and provide tourist information on what is the biggest holiday destination in Portugal. .
In addition to these, the initiative is supported by partners who have come together to give substance to this event, with emphasis on Zomato, MINERAL Organic Crafts, PTisp, e-goi, PECULIAR Comunicação, FLAG, Com Alma – Creative Studio, ColorADD, BDR – Flags and Masts, Livro de Praises and KuantoKusta.
Entries are open to anyone interested in the subject, through the event website, from 49 euros with access to the event on the 25th (the day on which the conferences take place) and the respective coffee breaks in the morning and in the afternoon. The program can be consulted by clicking here.
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