“It's easier now, book today”. This is the motto of the most recent international campaign launched by Associação Turismo do Algarve (ATA) to attract tourists for the Easter and Summer periods.
After two difficult years, due to the pandemic, the new campaign reinforces the idea that tourists can travel again «to the Algarve in an easy and comfortable way, taking into account that the procedures on arrival and before the trip are now more simplified. », says the ATA.
Through four videos that reveal some of the experiences that can be had in the region, with emphasis on hiking, biking or golfing, Turismo do Algarve reminds you that the destination is ready to welcome its visitors with tranquility and with the quality and diversity of the offer to which they have become accustomed.
«With this campaign, we want to emphasize some of the main arguments that, at this time, make the destination even more appealing to those who are returning to the habit of traveling, namely safety, contact with nature and landscapes of great beauty, the good weather and the diversity of outdoor activities that the region offers», says João Fernandes, president of ATA.
«The idea is for people to feel that the Algarve gives them the opportunity to experience good times again, in a family atmosphere, authentic and with all the hospitality that is recognized for us», he adds.
«With this ease of travel that has now been recovered, and to which the new air routes that we continue to capture to the destination also contribute (among the most recent are new connections to markets such as Germany, the Czech Republic, the United Kingdom and Norway), we are confident that the message of this campaign will resonate positively with tourists and act as an incentive for an increase in bookings in the Algarve from Easter onwards», he adds.
With a 100% digital format, the #ItsEasierNow #BookToday campaign is available in five languages and will be present on the main social networks (Youtube, Facebook, Instagram, Tik Tok), RTB display and leading search engines.
In total, this action will take place over a period of two months, with the objective of increasing the reputation of the destination and attracting reservations in ten strategic markets for the Algarve, namely Germany, Sweden, Denmark, Finland, Norway. , France, Netherlands, Italy, UK and Switzerland.