The Algarve Tourism Association promoted meetings and virtual meetings between Algarve entrepreneurs and travel agents and operators from the Netherlands and Belgium, on the 25th and 26th of January, with the aim of compensating for the cancellation of Vakantiebeurs, the main fair in the sector. Dutch tourist.
This "flexible promotion strategy" was the way found by this association to "face the setbacks of the pandemic", in this case, the cancellation, for the second consecutive year, of this event, held in what "is one of the main markets that emit tourists for the region".
The Algarve Tourism Association (ATA), the entity responsible for promoting tourism to the destination in foreign markets, promoted the action “The Destinations B2B Event”, an online event, «organized by the renowned Travelution magazine, aimed at professionals in the travel industry of Netherlands and also Belgium'.
«For two days, the more than 200 registered participants had the opportunity to get to know and obtain the most varied information about the Algarve's offer. In addition, the ATA team managed to hold around 20 virtual meetings, which proved to be useful for fostering networking and for establishing possible future partnerships with some operators».
According to the ATA, the participating operators expressed “an obvious interest in discovering and deepening knowledge about the diversity of experiences that the destination offers, especially with regard to family trips and proposals outside the high season linked to nature tourism and tourism active".
«A demand that, being already characteristic of the Dutch market, gained even greater expression with the pandemic, with a growing appetite of tourists for contact with nature and for outdoor activities. The image of trust conveyed by the Algarve with regard to hygiene and safety and pandemic management was another of the most appreciated assets», assures the association.
Event participants were also invited to participate in a quizzes online, to be able to participate in a familiarization visit to the Algarve, organized by ATA, with a view to making known live the richness and authenticity of the many proposals that the destination offers to those who visit it.
“Unfortunately, the pandemic continues to change the face of all tourism professionals, requiring us to be quick to respond and to make a huge effort to adapt to find alternatives. It is under this premise that the Turismo do Algarve team has been working for the last two years, which obliges us to bet on a very flexible promotion strategy, which allows us to meet the interests and needs of companies and agents of the region», illustrates João Fernandes, president of ATA.
ATA's participation in this event was carried out in the light of the Internacionalizar +Algarve project, which aims to reinforce the international reputation of the Algarve brand and the joint promotion of tourist products that contribute to mitigating the seasonality of demand.
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