Turismo do Algarve today relaunched the digital marketing campaign “The Algarve looks good on you! Always.”, which aims to attract national and Spanish tourists for the 2021 summer holidays in the region, «always reinforcing the confidence and notoriety of the tourist offer of this national destination».
The new phase of this campaign advertising social media e display ads it will take place between the 23rd of July and the 13th of August and is supported by a motivational video of 45 seconds that will be published on social networks, «in order to inspire tourists in choosing the Algarve for their summer holidays. It will also be shared on specialized travel booking platforms, with the aim of promoting the Algarve as a safe destination for travel».
«Although the last year and a half has been extremely challenging for the tourism sector, we want to show Portuguese and foreign tourists that the Algarve continues to be a safe destination to spend holidays, with tranquility and complying with all the rules defined for the protection of the public health. Regardless of the setbacks, we realize that the desire to travel has been growing and it is therefore essential to reinforce the promotion of the destination during the peak season of tourist activity. We hope that the campaign will contribute to the increase in reserves and that, together with the arrival of the British, with the golf reserves scheduled for September and the advancement of the vaccination process in Europe, we can still improve the summer performance in the Algarve», he says. João Fernandes, president of Algarve Tourism.
The summer campaign “The Algarve looks good on you! Ever." promoted by Turismo do Algarve also intends to continue the campaign with the same motto launched in May this year, after the second confinement.
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