Turismo do Algarve is betting on a «strong promotion program», aimed at the main markets in the region, with the objective of attracting tourists in the summer period and encouraging last-minute bookings.
The strategy, explains Turismo do Algarve, «passes through the creation of campaigns, in partnership with some of the main European airlines and tour operators that work with the Algarve, with the aim of enhancing the reputation of the destination, arousing the interest of new visitors and convert that interest into reserves during the coming summer months.
Currently, there are 26 promotional campaigns that are advancing in strategic markets for the region: United Kingdom, France, Germany, Netherlands, Belgium, Denmark, Italy and Switzerland.
These campaigns, explains Turismo do Algarve, «have been launched, in a phased manner, since April, according to the survey of travel restrictions and the behavior of travelers from each country».
The actions, continues the entity, «are based on a multi-platform dissemination strategy, which integrates and combines a set of digital and printed channels, carefully selected in each of the markets, promoting the Algarve as a safe destination and highlighting the diversity of experiences that the region has to offer».
These 26 actions will be joined by other similar campaigns, already defined by Turismo do Algarve, «in order to accompany the progressive opening of the various countries».
All these initiatives, which will run until the end of the year, have a global value of around 7 million euros.
«We are confident that this summer will be substantially better than the previous year», says João Fernandes, president of Turismo do Algarve.
«Although unforeseen constraints may always arise, the signs we have regarding the resumption of demand in foreign markets are positive. Everything points to the progressive restoration of free movement in Europe, taking into account the evolution of the vaccination process and the advances towards the creation of the digital green certificate that have been announced by the European Commission», he adds.
The lifting of travel restrictions that has been carried out by some countries, «allows the Algarve to foresee the arrival of more foreign tourists as of May. The dynamism and active participation of airlines and tour operators has also contributed to this, considers Turismo do Algarve.
«We have been counting on the enormous commitment of these partners, towards a common objective, which has already allowed the Algarve to recover the regular air capacity of the Airport of Faro and resuming a large part of the lost connections in 2020», explains João Fernandes.
This commitment, «is also visible in the great receptivity that has been shown by these agents to collaborate with Turismo do Algarve in the joint implementation of these strategic promotional campaigns».
«The feedback we have received is positive, with some of the partners already reporting to us the record of an increase in the demand for flights to the region», says João Fernandes.
Among the partners that are actively participating in these actions are airlines such as Ryanair, Easyjet or British Airways and renowned tour operators.
“Everything indicates that people continue to want to travel and that there is a demand that has been “repressed” by the context of the pandemic. Our expectation is that, over the next few months, the environment will be more conducive to making reservations. As such, we want with these campaigns to encourage last minute bookings, showing people that there is still time to book their holidays in a destination that is fully prepared to receive them, with safety, quality and flexibility», he concludes.
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