EMARP celebrates 20 years with a new visual identity

Portimão was one of the first Portuguese municipalities to adopt a business management format for municipal services with the creation of EMARP

The Municipal Water and Waste Company of Portimão (EMARP) has a new visual identity, in the year that marks 20 years of activity and 70 of the existence of municipal services. 

«The two milestones, of unavoidable importance for the history of Portimo, contributed to the decision to rethink the brand of this municipal company», says EMARP, in a press release.

«With 20 years of activity, we considered that this was the opportune moment to look at the EMARP brand in an integrated way and define a clear communication strategy, adjusted to the current needs of a universe increasingly present in digital, with more attentive and demanding audiences », he adds.

The revitalization of the brand has, according to EMARP, «the main objective of promoting greater alignment between the company's mission, vision and positioning and the way it communicates, presenting a new hierarchy of content, building a path of greater proximity and presenting tools such as the website, the digital application and the invoice itself, with an up-to-date, appealing visual language and a more dynamic and interactive navigation».

Through the current rebranding «The intention is to breathe new life into the existing brand, without detracting from it, raising it to the next level, reflecting values ​​of rigor and excellence, of a company that fits into the movement for sustainable development, which is concerned with “Compliance in the present, Caring for the future”».

Moreover, this brand signature will now include communication supports.

The new identity, already presented to employees through the company's in-house newspaper, will be made known to citizens with the water contract, along with the next bill, and also on social networks.

The study of rebranding “It was carried out internally by the communication office, created recently, in close collaboration with other sectors of the company”.

The visual identity will be activated in its communication channels, online and offline, gradually, thus avoiding additional costs, a situation that will lead to the coexistence of both brands, old and new, for a period of time.

«The new concept, despite maintaining the characteristic form of the old brand, comes with a contemporary design. The rounded shape maintains continuity, but the base of the letters assumes a straight shape that suggests the stability, balance, strength, professionalism and efficiency of the brand», says EMARP.

«The new chromatic solution, evident in a harmonious mixture of dark blue and light tones, which fills the architecture of the letters, built with circles and straight segments, make the brand dynamic, modeling and appealing. The letter “E” was redesigned to gain an identity status and assume itself as the differentiating element, which makes the whole more fluid and versatile», he adds.

«The logo is presented in two versions, high and low. The version at the bottom presents the brand in a deconstructed form, aggregating the semicircles in its composition, with the addition of three colors: green, blue and yellow, associated with its main areas of operation and the selective separation of waste", he says. .

Portimão was one of the first Portuguese municipalities to adopt a business management format for municipal services with the creation of EMARP – Empresa Municipal de Águas e Wastes de Portimão, EM, SA, in 2001.

 



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