Água Monchique was elected Product of the Year 2021 – Innovation Awarded by Consumers – in the Water Category, in which it stood out, for example, “for innovation in the development of new packaging”.
In addition, Água Monchique stood out on the issue of «extending the range», as well as on the «integration of new materials, such as the relaunch of the glass line, or the incorporation of 30% recycled PET in all packaging. the new packaging itself is 100% recyclable'.
This distinction, according to Água Monchique, «rewards and recognizes the work that the brand has been developing in the mineral water market in Portugal, with a consistent commitment to innovation and the development of new solutions that add value to the sector, always maintaining the high standards of quality that are widely recognized”.
For Henrique Prucha, Água Monchique's Commercial and Marketing Director, «this important achievement is a source of pride and reflects the daily work of our team and our strong commitment to innovation and the quality of Água Monchique».
Product of the Year is the only method for evaluating product innovation with a worldwide presence and certified in Portugal with ISO9001 in quality management. Currently present in 46 countries, its objective is to guide consumers to the best products on the market and reward producers for quality and innovation.
In Portugal, the Product of the Year is supported by the vote of 3.000 consumers, carried out through an online survey, representative for the national population, carried out by Netsonda.