The Algarve Tourism Association (ATA) organized, last week, an online workshop, aimed at British professionals, which aimed to present the region's potential for holding international corporate and associative events.
«The initiative made it possible to bring together “at a distance” British professionals and tourism companies in the region linked to business tourism, with a view to boosting the attraction of events», explains the ATA.
The initiative was aimed at UK professionals specialized in this area and brought together 33 participants.
«Throughout the workshop, these professionals had the opportunity to get to know the diversity of the destination's offer, as well as the facilities and services that the Algarve provides for associative and corporate events, through two sessions conducted by the Algarve Tourism Association (ATA ) - body responsible for tourism promotion in foreign markets - and by the Airport of Faro», says the ATA.
Taking into account the current context, "all aspects of the region and its companies were also highlighted in terms of compliance with hygiene and safety requirements to prevent the spread of the pandemic".
The Algarve Virtual Destination Showcase also allowed its participants to meet and contact directly with various tourism companies in the region dedicated to the area of events and ATA members.
«In total 257 meetings were held one-2-one, which constituted a privileged “showcase” for each of these companies to make known the specific services they provide to meet the various needs of this segment».
According to ATA, «the return obtained from the participants of this action was very positive and allowed us to confirm that the Algarve maintains its notoriety and a position top of mind on the British market with regard to international destinations for events'.
According to the information collected, "the demand is maintained and only awaits the return of the possibility of traveling in safety, as well as the stabilization of the new protocols for the organization of events".
At the end of the workshop, participants were invited to participate in a quiz and to demonstrate the knowledge acquired about the Algarve, with the winners being awarded stays in some of the best hotels in the region as a prize.
"The closeness that is generated between all stakeholders and the direct and effective communication that can be achieved in this type of online actions make this format a valid and interesting alternative for, nowadays, we can continue to create and strengthen relationships of trust between the destination, its various tourism agents and the markets we work with, at the level of the different demand segments», explains João Fernandes, president of Turismo do Algarve.