Portugal's inclusion in the UK's list of safe countries to travel has been deserved "for some time now" and will open a window of opportunity that the Algarve region "should make the most of," he told Sul Informação João Fernandes, president of Algarve Tourism.
The decision of the British Government, announced today by the Secretary of State for Transport of the United Kingdom, comes at a time when "we still have four months to go", until the arrival of winter.
"We have September and October still with good weather for bathing, but we have, above all, new reasons for visiting, which in this period find their high season, namely golf, which is one of the great reasons to visit the region," he said. to our newspaper the president of the Algarve Tourism Region.
It should also be taken into account that «September will be marked by the holding of the Portugal Masters», in golf, and in October there will be Formula 1 and Moto GP competitions in Portimão.
“Right now, we're off to four months of the year when we still have opportunities. We have to guarantee that we exhaust its potential», added a satisfied João Fernandes.
This was, moreover, «news that we had been waiting for and that we had deserved for some time».
“There is a feeling here that, finally, the security that exists in Portugal is recognized, specifically here in the Algarve, the main tourist destination for the British”, he illustrated.
This is good news in double dose, for Algarve Tourism, considering that it means, not only, that British tourists will be able to travel to our country without having to comply with a 14-day isolation period when returning home, but also that the strengthening of promotion in the UK was made at the ideal time.
“We have ongoing campaigns for the UK, with airlines, with online operators, with travel agencies and even with Channel 5», recalled João Fernandes.
"Oh timing it was perfect, so that our reinforcement of communication also came at a time when the air corridors were open without restrictions”, he added.
The president of Turismo do Algarve stressed that the moment chosen to move forward with this investment «was not innocent», but emphasizes that the campaign «would always serve to give notoriety to the region and place the opportunity to travel to the Algarve in the top of mind of tourists – many still traveled with the conditions in force».
"We were trying one of the windows of opportunity to turn the decision and, fortunately, he married well," he said.
The United Kingdom's decision not to impose quarantine on anyone traveling from our country to British territory comes at a time when "some of our main competing destinations, which, in relation to the British, are, this time, more conditioned than we are".
Although there are already promotion campaigns aimed at the United Kingdom in progress, RTA does not plan to stop there.
«We are planning, with Turismo de Portugal, a reinforcement of our campaigns in the United Kingdom. The message is always positive: that we are a safe destination and that we maintain the attributes that are recognized by the Algarve, as the best beach destination in Europe and the best golf destination in the world, where nature tourism is practiced during the winter , with good weather conditions», concluded João Fernandes.
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