The registration of national and European trademarks for the destination «Baixo Guadiana» and the product and tourist structure «Grande Rota do Guadiana – GR15», promoted within the scope of the Odiana's Tourism Strategy.
"The registration of trademarks was carried out with the purpose of valuing and safeguarding the investment in these reference products, facilitating the statistical control of use, but above all acting to promote a seal of quality and safety for both products", explains Odiana, in a press release.
Both registrations, under the tutelage of the National Institute of Industrial Property (Portugal) and the European Union's Intellectual Property Institute, were started in 2018 and concluded in June 2020.
The safeguarding, enhancement and promotion of the «Baixo Guadiana» and «GR15» brands constitute an integrated action in the PromoTuris project, whose goal is to consolidate the offer, make the region more competitive and, as a final step, break the seasonal cycles.
This is another bet of the Odiana's direction for the affirmation of Baixo Guadiana as a nature tourism destination par excellence, under the slogan “Nature without end”.
In parallel to this initiative, Odiana has been developing a set of promotional actions and products for the territory: Ornithology Guide, Guide and Video of the Great Route of the Guadiana (1st place in Portugal, Active Tourism category, at the Art&Tur 2019 Festival), participation in international fairs, various advertising actions, Press Trip, among others.
This is an initiative of the Odian Association, within the scope of the PromoTuris project – Tourism and Cultural Promotion Plan – presented to the Opening Notice ALG-14-2016-10 – Tourism Promotion and Realization of Cultural Events, investment priority 6.3, financed by the CRESC ALGARVE 2020 Operational Program.
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