More than 143 menus sold and a direct economic impact of over 400 euros. These are some of the «impressive figures» of the 2019 edition of Rota do Petisco revealed by Teia d'Impulsos, organizer of the event, which involved, between April 24 and May 26, 300 restaurants in 12 municipalities.
«This result is significant from a financial point of view, since the revenue generated far exceeds the investment made in the event, estimated at around 219 euros, but it is especially relevant because it shows how Rota do Petisco effectively contributes to the dynamization region», said Luís Brito, president of Teia d'Impulsos, at the closing event of the 2019 edition of the route, which took place in Tavira.
The same responsible stressed that “over a month, the streets were filled with people, giving new life to the participating establishments and surrounding areas, with the Route having achieved one of its main objectives: to create a new relationship between citizens and the public space. , encourage them to leave their homes and discover the gastronomy and establishments of their locality in an atmosphere of conviviality and sharing».
Also in terms of the menus sold, the 9th edition of Rota do Petisco «greatly exceeded expectations. The organization had set the goal of selling 60.000 routes, and this goal was more than doubled – Rota do Petisco 2019 recorded more than 140 menus sold».
Nuno Bernardino Vieira, coordinator of the event, considers that Rota do Petisco «honored in yet another edition its primary purpose of promoting traditional Portuguese and Algarve cuisine, contributing to the dynamism of the local economy and the revitalization of the region through social and cultural animation”, adding that “the event is already a reference in the tourist offer of the region”.
«If 'Ir à Rota' has already become a ritual, and even a common expression in the vocabulary of the Algarve, this was only possible thanks to the support of a multitude of partner entities, public and private», he added.
In the 9th edition, in addition to the Sul Informação, media partner of the event, the route had the support of the Armação de Pera Traders Association (CLA), the Terras do Infante association, from the municipalities of Lagos, Aljezur, Vila do Bispo, Faro, Silves, Lagoa, Monchique, Portimão, Albufeira, São Brás de Alportel and Tavira, from the Parish Councils of Portimão and Alvor, from Cerveja Bohemia (passport), from the Algarve Tourism Region, from the Regional Directorate of Culture of the Algarve, from Algarve Tourism Association, Docapesca, Algarve Wine Commission, Portuguese Trains, AlgarExperience, Albufeira Promotion Agency, ISMAT Student Association, IT Base, Prime Digital, Maria Saldanha Daun, Double Bun, Alvor FM and Radio RUA. The HPA Saúde Group was the sponsor of Rota Solidária, as in the previous year.
«In addition to the partnerships, the success of Rota do Petisco 2019 was once again based on the dedication of the small group of volunteers responsible for organizing the event, as well as hundreds of other people, who spared no effort to make this the best edition of always from Rota do Petisco», concludes Luís Brito.
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