The online platform "The Right Dish" it has been offering, since January, a free service where small local producers can promote their local and seasonal products.
According to the In Loco association, which promotes the “O Prato Certo” initiative, “many small and medium producers, responsible for very high quality agrifood, livestock and fish products, produced or captured in a traditional way, are still unaware that there is a legal framework for marketing directly to the customer a significant amount of their production and remain away from consumers interested in this type of product».
“Due to their small scale, they are also unable to penetrate large sales channels, where many of these products often lose their individuality”.
On the other hand, "consumers also have difficulty in getting to know these small producers and the entire variety of agri-food, livestock and fish products that are produced, often close to their locality, preferring the large operators and missing the opportunity to contribute to the enhancement national and local production and to improve the quality of their food, at a low price».
That's why this new tool is now within reach of producers and consumers, with the new features made available on the portal for a «tasty, healthy and economical food», says In Loco.
Next website, any producer can disclose, free of charge, all the products that result from their activity and reach a public «increasingly concerned and interested in taking control of their food, making informed choices that increase health and well-being ».
Information about local products and the season in which they are produced are displayed on a digital map and can be filtered and searched according to customer needs.
This platform is optimized for use on smartphones and has many more features available to visitors.
But it's not just Local Producers who can use this tool. Local Markets and Food Baskets can also register for free and reach a greater number of customers who prefer short production-consumption circuits and direct connection to producers.
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