Ana Mendes, accredited specialist in Facebook and Instagram with the most hours of training in Portugal, will promote the Intensive Course in Social Media Management Facebook and Instagram, on the 7th and 8th of February, at the Portimão Museum.
The Intensive Course in Social Media Management Facebook and Instagram is promoted as part of a partnership with the Municipality of Portimão and is aimed at entrepreneurs and professionals from micro businesses, SMEs (small and medium-sized companies), independent professionals and freelancers in social media management.
The training will focus on the latest innovations of these social networks, with the aim of taking the professional management of Facebook and Instagram to the marketing of companies, businesses and projects.
For the Facebook and Instagram specialist and trainer, “in 2019, users want to see content in real time, unusual and exclusive, which requires the intervention of an available responsible person with training to show behind the scenes of brands and companies, their presence at events, to collaborations with micro influencers (the takeover account)”.
The two-day course, divided into two sessions, totals 16 hours of certified and practical training, shared equally between Facebook and Instagram.
At the end of the training, professionals will be able to manage Facebook and Instagram in a professional way; planning content creation and creating posts on the weekly calendar; to evaluate the results of publications using correct metrics; to monitor the activity and presence of competitors on social media; to have your virtual assistant on Messenger and to create ads that contribute to increased sales.
Ana Mendes is a Facebook Certified Planning Professional, a professional accredited by Facebook. It is the trainer who has offered this course for the longest time in Portugal and with the greatest number of hours.
She is also a consultant for companies on Facebook and Instagram and has brands such as Cetelem, Ikea, Essilor, Sumol Compal, Unilever in her client portfolio.
He has been a professor of Social Networks for the postgraduate course in Digital Business for four years at Porto Business School. Graduated in Marketing and Law, it was in the USA that she specialized in the use of Social Media in a business context.