António Costa was the public figure with the greatest presence in the Portuguese media in the year that has just ended. The prime minister was mentioned in 116.885 news, few more than the 114.631 by the President of the Republic, Marcelo Rebelo de Sousa.
The podium of the most media personalities of the year is completed by Cristiano Ronaldo. The captain of the National Team was present in 77.123 news pieces in 2018.
It is in fourth position that the first international name on this list drawn up by Cision appears: Donald Trump. There were 76.456 references made to the US President throughout the year.
The remaining top-10 is dominated by football, with the presence of the former president of Sporting, Bruno de Carvalho, and coaches Sérgio Conceição, Jorge Jesus and Rui Vitória.
In the middle of so much ball, is the president of the PSD. Rui Rio was the sixth most popular personality of the year, with 52.008 news items, more than the other party leaders (Asunção Cristas, Catarina Martins and Jerónimo de Sousa) combined.
Finance minister Mário Centeno closes the list of the ten most talked about, with 34.498 mentions. After the also leader of the Eurogroup, more names linked to football reappear, specifically José Mourinho, Fernando Santos, Lionel Messi or Luís Filipe Vieira. Luka Modric, considered by FIFA the best player in the world in 2018, does not appear on this list.
International Heads of State or Government appear, such as Theresa May (United Kingdom), João Lourenço (Angola), Emmanuel Macron (France), Kim Jong-Un (North Korea) Vladimir Putin (Russia) Jair Bolsonaro (Brazil) ) Angela Merkel (Germany) and Nicolás Maduro (Venezuela). The leader of the Catholic Church, Pope Francis, was the 15th most popular personality of the year, with 20.041 references.
This index also includes names such as: Jaime Marta Soares (president of the Firefighters League), António Guterres (UN secretary general), Joana Marques Vidal (former Attorney General of the Republic), Meghan Markle (Duchess of Sussex), Jean -Claude Junker (president of the European Commission), Manuel Luís Goucha and Cristina Ferreira (TV presenters) and Miguel Oliveira (Moto GP driver and the only non-football sportsman in this table).
The only mayors in the ranking are Rui Moreira and Fernando Medina. In this “confrontation” in the media, it is the mayor of Porto who wins. The complete list can be found here.
The object of the study carried out by Cision – a global leader in media research, monitoring and analysis services and software – was all the news mentioning a set of personalities selected by Cision, broadcast in the Portuguese editorial space, in more than two thousand media outlets. media, in the period between January 1 and December 14, 2018.
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