International specialist in Nature Tourism taught how to improve sales in this segment in the Algarve

Dana Johnson, opinion leader in Active Tourism and Nature Tourism, believes that understanding and captivating tourists through their personality […]

Crossing the Via AlgarvianaDana Johnson, opinion leader in Active Tourism and Nature Tourism, believes that understanding and captivating tourists through their personality is becoming essential and was in the Algarve precisely to share their knowledge and experience.

Specialized in Active Tourism and Nature Tourism, Dana Johnson was recently in the Algarve, at the invitation of ATA (Associação Turismo do Algarve). After the USA, Mexico and El Salvador, it was the Algarve's turn to receive the lecture “The phisiology and psychology of adventure travel: building sales up through experiential communication”. Boosting and improving sales in this segment was the main objective of the colloquium.

Dana Johnson traveled to the Algarve to present what she considers to be an “expedition between the body and mind of the adventure tourist” and shared the best and fastest way to gain their trust and close the sale.

According to the expert, when it comes to travel, there are many physiological reactions that occur that can make it memorable. The application of psychology and physiology to business can only bring advantages and it was this teaching that he shared with those present – ​​decision makers and reference directors in the sector.

Dana Johnson stressed that consumers are different and their behavior has been totally different for a few years now. The reference of friends and family became fundamental in decision making, as well as trust in the product and its promoter.

Dana JohnsonOn the other hand, consumers are suspicious of the internet and believe that most SEO reviews and positioning are bought by those who can, not those who do the best job. Thus, explains Dana Johnson, guru in Active Tourism and Nature Tourism, understanding and captivating tourists through their personality is becoming essential.

“This was, without a doubt, a successful action and will have repercussions in the future for the way we work with Active Tourism and Nature in the region”, explains Dora Coelho, executive director of ATA.

“The sharing of this knowledge has reinforced the vast experience of our associates who will now have another tool that will allow them to boost and improve sales in this niche”, he concludes.

The Algarve Tourism Association (ATA) is a non-profit association whose main mission is the tourist promotion and dissemination of the Algarve and its regional products (Sol & Mar, Golf, Nature and Business Tourism).

It promotes the Algarve destination through the study, preparation and development of specific actions in foreign markets and also through the synchronization between public and private entities to define common goals and strategies for promotion abroad.

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