The School of Management, Hospitality and Tourism (ESGHT) will hold, from April 3rd to 8th, the XNUMXst Marketing Week, with the aim of promoting the sharing and dissemination of good practices in this area.
The 3st Marketing Week starts on April 15, with the 00nd Reflection Journeys of the Degree in Marketing, offered by ESGHT, which will take place between 17:30 pm and XNUMX:XNUMX pm, and whose target audience is the professors, students and alumni of this course .
The objective of the event, as the name suggests, is a shared reflection in order to promote a continuous improvement of this training.
On April 4th, at 9:30 am, “Tourism in the Age of Digital Marketing” will be highlighted in the ESGHT amphitheater, in a seminar that will include the participation of entities such as Turismo Portugal, Turismo do Algarve, Bivar – Arte, Design and Culture, the Tenente Palace and the Inesting company.
This seminar aims to make known the practices adopted by institutions linked to the tourism sector in the context of digital marketing.
On the 8th, there will be a seminar on “Strategies that mark 2”, between 14 pm and 00 pm, which will feature a panel composed of women entrepreneurs, who will present their projects and paths, as is the case with Ângela Martins, CEO and managing director of Empower You, Ana Amorim Dias, writer, lawyer and businesswoman, and Inês Pereira, journalist and director of the online magazine Her Ideal.
The seminar also includes the presence of two wine producing estates, Rita and João Soares, CEO & Founders of Herdade da Malhadinha Nova, in Alentejo, and Stephane Ferreira and Vanessa Ferreira, CEO & Marketing Manager of Quinta do Pôpa, located in the region demarcated from the Douro.
The entertainer and presenter of the programs “O Filho da PUB” and “My life gave an advertisement”, Gonçalo Morais Leitão, also participates as a special guest.
In parallel, there will be an exhibition and tasting of some companies in the region, in an afternoon in which the intention is to make known projects, businesses and people who, despite the current weather, manage to be innovative in their offer and implement strategies that differentiate them, which have the ability to inspire and which are an example of good practices in the field of marketing.
Registration is free, but mandatory.
For the “Tourism of the Digital Marketing era”, register at https://podio.com/webforms/7442049/565986
For "Strategies that score 2", register at https://podio.com/webforms/7422218/564715
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