Sport in the Algarve will be featured on the Eurosport channel

A reporting team from the pan-European channel Eurosport was in the Algarve this week, at the invitation of Associação Turismo do Algarve […]

A reporting team from the pan-European channel Eurosport was in the Algarve this week, at the invitation of the Associação Turismo do Algarve ATA to collect an image for a future program on the main sporting events taking place in the Algarve, called «Algarve, Sport Destination».

«With the duration of 4 minutes, the “Algarve Sport Destination”, is broadcast in 20 languages ​​and in 59 countries and will promote the region as a stage for several sports. Focusing on athletics, the program will make known the sports complex of Vila Real de Santo António and, in equestrian events, the “Vilamoura Atlantic Tour” will be highlighted, taking place from February 9th to 11th, in Vilamoura. The television program will be broadcast during the month of January, with three repetitions taking place on the pan-European channel», announced ATA.

This initiative is part of the Algarve's promotional strategy, «which aims to enhance and publicize the Algarve's sports segment, as a destination of excellence, hosting internationally renowned competitions».

The broadcast of the «Algarve, Sport Destination» program is part of a campaign on the TV channel, which also includes the insertion of 190 promotional spots in the Algarve on the various Eurosport channels and the transmission of the 37th Cross Internacional das Amendoeiras, as part of the « Event Discovery».

In addition to those responsible for the events that will be focused on, the report will also feature testimony from the president of the Algarve Tourism Region, who considered sports tourism as "a strategic product".

«The Algarve region has several sports facilities prepared to receive different types of sports, as well as excellent infrastructure to accommodate teams and sports internships. The region's mild climate is another asset that enables the practice of various sports and competitions that find here a unique place in Europe», illustrated the ATA.

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